Zhangjiajie Zhuanniujiaojian Crafts Co., Ltd. (hereinafter referred to as Zhuanniujiaojian) was founded in 2013 by young talent Qin Wei. Since its establishment, the company has always adhered to the business philosophy of "top quality and first integrity", and takes "filial piety to the world, convey health and love to the world" as the corporate culture spirit, carefully studied handicrafts, selected Wuling natural raw materials, and focused on quality. Research and development and production of top products.

"Drunk" is a company's own brand and is also the first company in the same industry to obtain legal registered trademarks. The series of products of the stinging horns have obtained more than 80 national patents. On May 20, 2014, "Quality and Integrity Co-construction Unit" was evaluated by the Phoenix County Government; in 2015, "Quality and Integrity" was rated as "Civilized Business Person in Xiangxi Autonomous Prefecture".

The "going to the point" brand has risen strongly, winning wide recognition from the society and the favor of consumers. Many centenarians led by Hunan Baby Star Tian Longyu collectively endorsed the company. Media such as Taiwan Sanli TV, South Korea TV, Hunan Economic TV, Hunan Metropolis, Zhangjiajie TV, Xiangxi Prefecture TV, Phoenix County TV, Zhangjiajie Daily and other media have successively reported.

Based on the long-term development of the company, the company has developed and launched two new projects, Cuicuige Plant Essential Oil Soap and Tianxia Phoenix Cinnabar R&D Center in 2015 and 2016. Among them, Tianxia Phoenix Cinnabar R&D Center is a company in Xiangxi. A professional cinnabar production and display base integrating design and sales is a key support enterprise of the government and a geographically iconic product brand in western Hunan. There are three product display centers, with the largest exhibition hall of 500 square meters, all of which are located in the core scenic spots in western Hunan. Each display center has a complete range of products and unique styles. It is made by folk craftsmen with many years of production experience in northwestern Hunan, and provides personalized services and private customization. In 2017, the company's cinnabar products were awarded the designated brand gift of "Xiangxi Youli" of the Xiangxi Autonomous Prefecture Government.

The company currently has more than 100 employees, and it has a production factory of thousands of square meters, a Niujiao comb exhibition hall and a health scraping experience hall. There are 6 chain stores: 3 Jiujiaojianjian experience stores and 3 Tianxia Phoenix Cinnabar R&D Center stores. .