Founded in 1995, it integrates R&D, production, sales, and services. It focuses on brands such as Zhenlis, Leyan, Cadio, Anyoumei, and other brands, covering areas such as washing, skin care, and skin care.

Guangdong Zhenlis was founded in Jieyang, Guangdong in 1995. It is a cosmetics enterprise group integrating R&D, production, sales and service. It owns "Zhenlis", "Leyan", "Cadio", "An Youmei" and so on. The brand involves multiple fields such as washing and care, skin care, and personal care, and its marketing network is spread all over the country.

The Group actively introduces excellent international craftsmanship, and takes the path of combining production and research and technological innovation; in line with the concept of "gathering global strength and forging excellent quality", Zhenlis has successively joined BASF in Germany, Hedada in Singapore, Dow in the United States, and Chihua in Switzerland. Global cosmetics raw material manufacturers such as Don have established cooperation to ensure product quality from the source; at the same time, they actively carry out global technical cooperation, and cooperate with scientific research institutions such as South Korea's Kosil and Guangzhou University of Traditional Chinese Medicine. Currently, there are more than 500 products or categories on the market.

In 2011, Zhenlis Group launched the innovative direct supply of China's daily chemical stores development strategy. Through the implementation of the service matrix, it formed a training and promotion team, Golden Key Alliance Summit Forum, Excellent Store Manager Training Meeting, etc., to provide cosmetics and daily necessities for China's daily chemical stores. Direct supply of diversified products and services in the field. So far, it has penetrated more than 20 provinces and cities (autonomous regions, municipalities directly under the central government) across the country, developed 1,000 outstanding partners and more than 3,000 terminal stores, most of which are the top 100 regional chain systems in the country, becoming the true leader in the era of direct supply.