Gankang
Gankang
As the first brand of Wutai Group, "Guankang" entered the market in 1996 and has been sold for more than 20 years. Its sales volume has been at the forefront of domestic cold medicine products for many years.
"Gankang" brand growth process:
1995: A decision that was of historic significance to Wutai Group - the acquisition of Jiangcheng Pharmaceutical Factory, Wutai Group entered the field of pharmaceutical industrialization. In the same year, the antiviral cold drug "Guankang" was developed and launched.
"Gankang" has achieved great success with its accurate market positioning and marketing strategy. After it was put on the market, its brand value continued to rise and its reputation gradually expanded.
1998: In the Jilin Provincial Medical Market Census of Jilin Provincial Social Investigation Firm, "Guankang" was recognized as a high-quality representative product for cold resistance.
2015: Since 2015, the company has made drastic packaging reform and innovation.
In 2016: The company developed a "pull-pull-type new packaging" and owned six patents.
2020: Gankang animation image is released for the first time.
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