Founded in 1989, it is a famous brand product in Guangdong Province, a national clock standard drafting unit, and a brand specializing in the manufacturing of watches and timing instruments. Its quartz alarm clock was included in the "General History of Chinese Timer Instruments"

Guangzhou Fidelity Watch Industry Co., Ltd. was established in 1989. Since 2002, it has been selected as the president unit of Guangdong Watch Association for three consecutive terms and conditions. In 2007, it was selected as the vice chairman unit of China Watch Association for its watch association. In addition to being best-selling in China, the company's products are also sold to 169 countries abroad. In 2008, the company reached a strategic cooperation agreement with the large animation company Hongmeng Cartoon Group. Hongmeng authorized Fidelity to produce and sell the "Rainbow Cat Blue Rabbit" cartoon clock in mainland China.

The company attaches importance to quality management and is the drafting and revision unit of the national standards of "Pointer Quartz Clock" and "Car Quartz Clock". The company's quality management work has also been recognized internationally. iso9001:2000 International quality management system, in addition to obtaining domestic certification, it also has certification from the United States and the United Kingdom.