Ningbo Futian Group Co., Ltd., the top ten glove brands, was established in 1995. It is a famous trademark in Zhejiang Province and a famous brand product in Zhejiang Province. It is a comprehensive enterprise specializing in the research, development, manufacturing and sales of gloves, five-toed socks and their industrial chain products.

Futian Group is engaged in the research, development, manufacturing and sales of more than 3,000 products in six categories of gloves, five-toed socks and their industrial chain. Since its establishment in 1995, it has been working hard for many years and is the president of the China Glove Association and the honorary president of the Hong Kong Glove Chamber of Commerce. The unit is also the host unit for the formulation and revision of glove standards of the National Standards Committee.

Futian Basic Career

Since its establishment, Futian has been in the historical development stage of China's rapid reform and opening up, and has laid a good foundation. In addition to its main glove industry, it has more than a dozen companies, including designing industry, investment, trade, finance, real estate and agriculture. The field is distributed in Zhejiang, Jiangsu, Henan and Guangdong, and its headquarters is located in Ningbo.

Transformation goals career

After summary research and strategic guidance from experts and scholars, Futian's future development will be locked in three target careers: Shangqiu China Glove City, Ningbo Fugang E-Mall and China Law City. Except for the Law School project, the rest have not been implemented yet, and the others have been constructed and in operation.

Stabilize the foreign market: Continue to expand trade with other professional importers, from OEM to independent brand creation to brand output, and carry out branding operations in the international market. Establish sales subsidiaries and agency offices abroad, and continuously expand the sales of independent brands through localization of sales talents. According to the cultural customs of the local country, choose the correct way of brand promotion. Integrate multiple glove manufacturers to produce brand output.

Increase the promotion and maintenance of the domestic market: China mainly adopts monopoly chain operations, regional general agent general distribution model, franchise monopoly model, and special distribution model in large supermarket stores to create a domestic brand.

At present, the company has formulated a plan to open 500 Futian Brotherhood and Football Chain Stores in major and medium-sized cities across the country. It will first experiment in the Yangtze River Delta region and has opened six chain stores in Ningbo. The store design is relatively novel, highlighting personality, and has complete products such as glove series, sock series, jewelry series, etc., implementing the brand standards of "four transformations and four characteristics" to each operating system and the entire marketing channel and terminal: standardization, name optimization, personality Integrate, complete, convenient, professional, functional and innovative. And gain consumer recognition with good delivery services and quality tracking services, thereby further promoting the Futian brand.

At the same time, the entire Futian Group reflects and interprets core values ​​in any marketing advertising campaign, namely, POP advertisements and promotional products such as raw material procurement, product research and development, packaging design, TV, newspaper, radio advertising, poster flag hanging, etc. , news hype, soft article publicity, channel strategy, terminal vitality, street promotion to after-sales service, and even any opportunity to communicate with the public and consumers, such as media interviews and communication with customers, must interpret the core value of the brand.