On March 29, 2017, TCL released its Internet brand at the National Convention Center. The Thunderbird TV brand was born since then, and the Thunderbird TV product I55 was launched simultaneously. Industry insiders commented that with TCL's brand foundation, Thunderbird TV may become a changer in the Internet TV industry.

Thunderbird TV's brand philosophy is "simple entertainment, simple love". In order to pursue quality information, Thunderbird TV has the ability to collect content, and pursues the ultimate user experience whether in operational or interactive aspects. Through big data and experience design, it simplifies the complex and provides users with pure simple entertainment.

Thunderbird FFUI is a deeply customized TV operating system based on Android 6.0. It is simple and easy to use and meets user usage habits. The use of network acceleration technology makes FFUI feel like it is with wings. The diamond-shaped UI interface is more fast and dynamic, full of vitality, and adds more fun to life. FFUI is equipped with rich functional scenarios, and has functional positioning in both life and work. Intelligent voice function, which can understand the user's voice commands, help users directly access the applications they want to launch and the film and television content they want to watch; multi-screen interactive function, which can project the mobile phone screen onto the TV screen in one click, and watch TV series and chat with two It is true; one-click screenshot function, supports long pressing and pressing the setting key to take screenshots of the TV screen, helping users share wonderful pictures to their friends circle; family circle function, can be bound to family numbers through QR code, and the mobile phone is placed when going out The functions in the home are shared to the TV, and also support factual videos, and family affection is always with you; the WeChat Internet function can be pushed to the TV through mobile phones, allowing users to enjoy the fun of the large screen; the business projection function supports multi-format documents Projection, shared by multiple people, is a good helper for business meetings in many places; the TV guard function is a "smart child lock" specially opened for parents, which can set children's viewing time and application locks, effectively preventing children from over-indulging in TV; Store functions, Thunderbird App Mall selects hundreds of popular applications, bringing more new choices for entertainment and leisure to the whole family.