Shanxi Fenduxiang Agricultural Development Co., Ltd. was founded in 1993, covering an area of ​​106 mu, with 118 employees and a total investment of 116 million yuan. It is an agricultural modernization integrating seed breeding, large-scale planting, fine processing and marketing. Joint-stock private enterprise.

The company started from the initial small family workshop, insisted on promoting the application and promotion of modern agricultural technology, led by technology and promoted by innovative thinking, and has a fully automated millet processing production line with a daily output of 300 tons, a production line with a daily output of 150 tons of yellow rice, and a daily output of 150 tons of black rice. The 120-ton small grain packaging production line can achieve high-standard, high-quality and standardized production. The company has obtained organic product certification, green food certification, agricultural product geographical labeling, quality management system certification and other qualifications.

The company advocates win-win cooperation and cooperates with the Economic Crops Research Institute of Shanxi Academy of Agricultural Sciences to establish Shanxi Fendu Xiang Seed Technology Co., Ltd., which focuses on seed research and development and breeding, which has created a precedent for cooperation in the province's "government, science and technology" Introduce scientific researchers to develop high-quality grain seeds while increasing the development of deep processing of agricultural products to increase the added value of agricultural products; Fenyang Huang Planting Professional Cooperative, which mainly focuses on millet planting and purchasing, has established to provide enterprises with high-quality raw grain. The three enterprises complement each other and develop together, building a perfect, healthy and circular development chain, giving full play to the radiation and driving effect of key leading enterprises in agricultural industrialization in the construction of industrial chains and enterprise operations, and from the development of traditional industries to the diversification To transform and transform green circular agriculture.

Relying on the Shanxi Agricultural University’s millet industrialization technology, Shanxi Province’s key innovation team, Professor Guo Pingyi, the head of the team, and the position expert of the millet sorghum industry technology system, the chief expert of the Shanxi millet industry technology system, and the vice dean of the Agricultural College. Under the leadership of the company, integrated organic dry millet production mechanization technology has been developed to achieve full mechanization of millet from plowing, planting, pipe, prevention, and harvesting processes, improve labor efficiency and realize the integration of agricultural machinery and agronomics.

After more than 20 years of product innovation, market development and brand shaping, the company's "Fenduxiang Xiaomi", "Ten Grain Rice", "Five Black Rice", and "Three Color Brown Rice", "Eight Treasure Rice" and other series of products have gained good reputation among consumer groups at all levels, and both online and offline sales have achieved good results; the company actively innovates sales models and vigorously deploys e-commerce, forming Taobao, Pinduoduo, and Tian Large online sales platforms mainly based on Mao, JD.com, 1688, etc., have increased e-commerce sales year by year and are exported to Russia and other countries.

The company adheres to the business philosophy of "management with integrity, pursuit of excellence, innovative service, and contribution to society", adheres to the corporate purpose of "making profits for those who farm, benefiting those who eat, good Mifendu fragrant, and health care for everyone", and develops scientifically As a guide, we will continue to explore new markets, continuously enhance brand value, raise new sails, keep our original aspirations in mind, and build a new modern agricultural benchmark enterprise for millet and miscellaneous grains!