The Fisler brand is affiliated to Wuyi Huakang Electric Appliances Co., Ltd., which adheres to the sales idea of ​​paying equal attention to domestic trade and export. The annual sales of exports are approximately 130 million, and the products radiate to international markets such as the EU, South America, South Korea and Southeast Asia. Domestic trade mainly focuses on terminals, fully enters major supermarkets, and involves gift channels. It also relies on high-quality distributors to establish a regional distribution network covering the whole country.
Wuyi Huakang Electrical Appliances Co., Ltd. was founded in 1999 and is committed to the research and development and manufacturing of various high-end kitchen products such as health woks and electrical appliances. Two major manufacturing bases were established in Jinhua City, Zhejiang and Fusui County, Guangxi, with a total area of ​​100,000 square meters. In 2008, the "Fisler" brand was born, opening the prelude to the life of high-quality cooking utensils. Through several years of trade exploration, the gross profit margin of foreign markets is relatively low, while the overall demand in the domestic market is relatively large. Huakang Electric has begun to target the domestic market and fully promote the Fisler brand. Manager Zheng told us that as long as Fisler’s main purpose is to make good products, cover channels well, and serve the terminal well through dealers to better operate brand promotion. Because the future market is a brand market, whoever can have a brand precedent will be able to better occupy the market share. The current Fisler brand has become quite influential in pot products. Manager Zheng introduced to us that in terms of brand promotion, Huakang Electric mainly conducts four steps in parallel: TV shopping, e-commerce, traditional channels, and exhibition promotion. There are currently nearly 200 TV platforms that have reached cooperation. In terms of e-commerce, it mainly operates its own B2C flagship store. Although it has not been operating for a long time, it has achieved remarkable results. Judging from the sales of last month, it has already ranked sixth in the sales trend of the pot industry. In addition, the company will also do some soft promotions, but when it comes to the rapid growth of sales, Manager Zheng said that this is the driving force for product quality, and the best publicity is the product itself. Speaking of products, Manager Zheng said that the products under the Fisler brand are required according to the quality of the national first-class brands, but the prices are relatively popular. It has always been Feisler's purpose to make every pot steadily. At present, Huakang Electric has very outstanding dealers nationwide to support the entire brand, and the speed of product innovation is relatively fast. In order to better understand consumers' needs, the company conducts market research on consumers every year, and accurately adjusts the products and their functions through the structure of consumer demand. Adhering to product quality and understanding consumer demand is the key to Fisler's rapid development into a high-quality cooking brand in China. On the road of future development, Fisler adheres to this persistence and will inevitably go further and further.