The Feiling brand is affiliated to Shanghai Wangzhi Cosmetics Co., Ltd., which is a Chinese hair salon brand. Its products include perm water, dyeing cream, washing care, styling products, etc. Established a R&D and production center in the Japanese market [3]. In 2017, Feiling proposed the "Big Feiling" beauty industry plan and began to organize changes in corporate operations, talent strategy, market strategy, customer service, logistics system, product research and development, etc.
Feiling's story is a legendary story of "achieving beautiful dreams". In the late 1980s, Feiling was founded in Shanghai. Although it was small at that time, it represented a generation of Chinese beauty industry professionals' lofty pursuit and dream of establishing Chinese brands in the beauty industry. In the mid-1990s, in order to accelerate the pace of internationalization, Feiling began to enter the Japanese market and set up R&D and production centers. Actively absorb the cutting-edge technology and experience of Japanese laboratory and development, and lift the quality of Feiling products to a new level, and has won a certain reputation in the Japanese market, gained wide recognition from Japanese peers, and also obtained the medical and pharmaceuticals issued by the Ministry of Health, Labor and Welfare of Japan. Foreign manufacturing certification certificate for foreign products. Entering the 21st century, Feiling officially proposed the grand "Big Feiling" beauty industry plan - to become a world-class beauty group! A revolutionary organizational change has begun: not only the internationalization of product quality, but also the internationalization and modernization of Feiling's corporate operations, talent strategy, market strategy, customer service, logistics system, product research and development and office environment to improve customer satisfaction Become a Filing people’s resounding commitment and actions! Today's achievements bring together the unremitting efforts of all Filing people, and also the common pursuit and dedication of generations of new and old Chinese Americans. Feiling represents everyone's common dream. In the future, Feiling will expand its development direction to the entire beauty business, serve the whole world and serve all consumers who love beauty. With a long way to go, Feiling will work with like-minded partners to achieve everyone’s beautiful dreams! The future Filing will be the Filing of the world! Feiling is a brand under Shanghai Wangzhi Cosmetics Co., Ltd. It entered the Japanese market at the beginning of its establishment and established a R&D and production center. Feiling proposed the "Big Feiling" beauty industry plan. The organizational change began, not only the optimization of product quality, but also the optimization of Feiling's corporate operations, talent strategy, market strategy, customer service, logistics system, product research and development.