Founded in 1761, Faberca started with the world's first pencil in his small workshop. It has a history of 240 years and is one of the oldest industrial enterprises in Europe. Currently managed by the eighth generation member of the family, Faberjia has grown from a small workshop to a large multinational enterprise with nearly 5,500 employees today.

The story of Faberja:

Concepts and talents, and a well-known name, occupy an important seat in today's international market. Huibojia is a stationery brand representing high-quality writing and painting. These products are indispensable tools for everyone's daily life.

The company's entrepreneurial fortune went back to 1761. At that time, KASPARFABER, a German kitchen cabinet manufacturer, came up with an idea to produce his first pencil. His idea prompted the founding of a global business empire. Later, descendants of the Faber family continued to operate the KASPARFABER pencil factory located in the town of Stan near Nuremberg. In 1840, LOTHARVONFABER, the fourth heir of the FABER family, took over the pencil business of the family at the age of 22. At that time, someone was in Paris, and there was only a simple plan in his mind. He was determined to reform the business and make the hexagon he produced. Pencils became the first quality pencil in Germany. LOTHERFABER has a trademark of AWFABER for this new series of pencils, becoming the company's first brand of pencils. As demand for quality pencils in other countries is becoming increasingly thrilling, LOTHERFABER takes the opportunity to set up AWFABER subsidiaries in the United States and Paris, an action that has turned AWFABER into an international brand. In 1851, LOTHERFABER made another history and made his standard definition of the length, thickness and hardness of pencils. Today, his specifications have been accepted by peers around the world. In 1898, LOTHERFABETR's granddaughter, who was also the only heir to AWFABER's pencil prosperity business, married Count Alexander Ludenhausen, which changed the name of the Faber Company to Faber.

Major developments:

Another major development of Frauca is the famous CASTELL9000 green pencil, which was launched in 1905. CASTELL9000 green pencil is the first complete series of writing, painting and engineering drawing stationery. Since then, Frauca's careful originality And precision craftsmanship can be made thousands of miles a day and continuously improve. The solid foundation laid by LOTHERFABER from 1905 to 1977 successfully made Faberia arriving on a smooth road and became internationally renowned. During this period, the company has established subsidiaries, factories and business offices in the United States, Brazil, France, Australia, Austria and Peru. LOTHERFABER's bold and innovative market strategy has made the Frauca brand widely respected. Appraisal documents, medals and awards from all parties have come one after another, making Huibojia famous for a while.

significance:

The great pencil story does not end here, but continues to make new concepts of innovative design, and always makes meaningful contributions to improving the lives of people around the world.

This year, Huibojia celebrates its 241st anniversary and moves to a new milestone. Open up future prospects in Guangzhou, Guangdong Province, China. This oriental power is opening its doors to welcome the modernization of industry and commerce. Many metropolis such as Shanghai, Guangzhou and Shenzhen are thriving and growing rapidly, catching up with the capital Beijing. Faberga, based in China, takes the opportunity to take advantage of this growth opportunity to expand global trade. Guangzhou is an industrial town with a population of 6 million, while Guangdong Province has a population of 60 million, accounting for nearly 5% of China's 1.3 billion population. This invisibly gives Huibojia a good opportunity to make good use of the surrounding area. to improve production efficiency and cope with market demand. China's Fraujia factory covers an area of ​​2 acres and has advanced production equipment. This factory is located in Guangzhou Economic and Technological Development Zone. The establishment of a Fraujia factory in China is a step in the group's globalization strategy, aiming to cope with global business. The challenges of competition and the needs of customers. Not only limited to the Chinese market, but more importantly, the world market. China Fraujia now employs 150 employees, mainly operated by managing director Li Guozhi. This factory produces erasers, assembles and repackages of rubber pens, ball pens, automatic pencils and other office and school stationery, including Faberja's famous creative children's stationery.

Today, Fraujia Group is honored to welcome a new member of the subsidiary - China Fraujia, a production and sales company based in China. Together with this new member, Fraujia International Group now has a total of 13. All production locations, 21 sales companies and sales agents have hired more than 6,000 employees in more than 100 countries around the world.

Faberjia – a lifelong companion.

Fraujia (Guangzhou) Stationery Co., Ltd. is the first manufacturer invested in China by Fraujia International Group, a famous German brand "Faber-Castell". It is a medium-sized enterprise integrating product development, production and sales, adhering to the quality concept of Huibojia brand, pursuing product innovation and perfection. The company is located in the Yonghe Economic Zone, Guangzhou Economic and Technological Development Zone, mainly producing Eraser, crayon, ballpoint pen, atomic pen, signature pen, neutral pen and fully automatic moving pencil and other high-quality office supplies, the products are sold well across the country and around the world.