EVER CLEAN platinum diamond cat litter was born in 1987 and was developed and produced by A&M, a company in the United States, and is mainly sold in animal hospitals and pet supplies stores in Texas. In 1999, A&M was acquired by Clorox and continued to invest in the research and development of Ever Clean. The new formula of Platinum Diamond Cat Litter was launched in 2000 and received positive praise from users and the market; in 2006, Carbon Plus's patented carbon odor cleansing technology was developed, which greatly improved the quality of EVER CLEAN products; in 2020, EVER CLEAN was officially renamed "Platinum Diamond" is a Chinese name and debuted in August 2020, a new product of patented activated carbon 3.0 cat litter. This product adopts Carbon Plus patented carbon odor cleansing technology, with patented odor cleansing, instant clumping, and antibacterial health as three major product selling points, bringing a better product experience to cats and pet owners.