Dyson
Dyson
Dyson is an engineering and technology innovation company headquartered in the UK, with its products sold in 45 countries around the world. Under the leadership of founder James Dyson, Dyson designed and developed new technologies for vacuum cleaners, washing machines, automatic vacuum cleaners and handheld vacuum cleaners. Dyson entered China in 2006 and established a production base in Nanjing to produce mobile phone dryers powered by digital motors.
In 1983, Dyson built his first vacuum cleaner prototype. This very postmodern pink product is named "G-Force". Since then, Dyson has begun looking for partners in the UK and Europe. However, unexpected difficulties arise. Because the production and sales of dust bags were a considerable industry in Europe at that time, it had a production value of 1 billion pounds. Driven by market interests, industry insiders have chosen to maintain the status quo and stay away from Dyson's new inventions. Dyson couldn't find a collaborator. His company was once close to bankruptcy.
But Dyson regards never giving up as his life creed. In 1985, he came to Japan with his vacuum cleaner products to find a partner, but he did not expect that the dual cyclone vacuum cleaner was unexpectedly welcomed in Japan. In 1986, Japan began selling G-Force. In 1991, this invention won the International Design Expo held in Japan. In Japan, owning a G-Force has become a symbol of the status of rich people.
In 1993, Dyson opened a R&D center and factory in the UK, and Dyson brand vacuum cleaners began to quickly occupy the British market.
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