Duracell Brand Ranking
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DURACELL

DURACELL

Duracell (China) Co., Ltd.
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Brand Introduction

Jinbawang International is the world's leading company in the manufacturing and selling efficient alkaline batteries. "Golden Bawang" is one of the world's well-known and outstanding consumer product brands.

For people around the world, the "Golden Bawang" brand represents high-quality battery products and constantly innovative and enterprising sales philosophy. Jinbawang alkaline batteries are sold in nearly 100 countries and regions around the world with their outstanding quality of "excellent quality and lasting power". At the same time, Jinbawang also produces and sells lithium batteries for high-power electronic products (such as cameras, laptops and mobile phones, etc.).

The DURACELL brand was born in 1920 by Samuel Ruben, a bold and intelligent young scientist, and Philip, another young and wealthy tungsten wire manufacturer. Rogers Mallory) co-founded. The brand originated from a coincidence: One day, Ruben came to Mallory to find a device for experiments. During the conversation, Ruben and Mallory realized a great opportunity to combine the talent of invention and the power of manufacturing. , thus starting their cooperation, and the result of this cooperation was the birth of Jinba Battery. The invention of Samui Ruben revolutionized the battery technology of the time.

The battery brand "Duracell" was officially adopted in 1964. Nanfu Razor acquires Jinbawang.

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