Dove Brand Ranking
Brand Introduction

Dove is Unilever's largest personal care brand, with products covering 171 countries around the world. In 2010, Dove came to China, and many celebrity products have long been well-known and have become the choice of countless Chinese families. Dove continues to provide pampering products to Chinese consumers, and is committed to encouraging the real beauty of Chinese women to help Chinese teenagers improve their self-esteem and self-confidence. Dove believed that I had the final say in my beauty.

"Extreme care" is the essence of Dove's brand and the product philosophy that he always adheres to. Dove believes that by using Dove products, every woman can get "extreme care" and become the "best self".

Dove was inspired by all real women. They are not only consumers of Dove, but also collaborators and supporters of Dove. Dove's brand philosophy is to inspire women's confidence in themselves, and hopes that every woman can show true beauty with confidence.

Dove believes that no matter race, hair color, age, occupation, figure, or appearance, beauty has no single standard. Based on this, Dove launched several brand activities around the world to encourage women to get rid of the "fixed beauty" and escape from body and appearance anxiety.

In 2004, Dove launched the "Girl Confidence Blooming Program" project around the world, carrying out courses on appearance confidence and self-esteem for girls aged 7-17, guiding teenagers to establish a positive aesthetic view, establish healthier interpersonal relationships, and achieve diversity and difference. self-worth. In the past 17 years, the project has traveled across more than 150 countries around the world, directly helping more than 69 million young girls to recognize the diversity of beauty and accept their unique beauty.

Dove looks forward to enjoying beauty with you and having a confident smile.

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