Shandong Hongjitang Pharmaceutical Group Co., Ltd.
Hongjitang was founded in 1907 and was founded by Zidong, Beijing Tongrentang and the protagonist of the TV series "The House of Mansions". Le Jingyu is the twelve generation descendant of Tongrentang. In 1902, he was donated to serve as an alternate in Shandong, and was appointed as the candidate for the alternative road of Shandong, and was appointed as the chief executive of the Shandong Provincial Pharmaceutical Bureau. In 1906, he was commissioned by Shandong Governor Yang Shixiang to establish the Shandong Provincial Pharmaceutical Bureau as the general manager. In 1907, he spent a huge amount of money to return the official bank to be authorized by the Shandong Provincial Pharmaceutical Bureau and established the hall to "Hongren and broadly spread, and save the world and maintain health", so he was renamed Hongjitang. Hongji Hall has learned the nourishment of Tongren Hall and followed the story of Tongren Hall. He studied the alchemy and studied the arts carefully. He used authentic medicinal materials, secret recipes, famous doctors, good craftsmanship, authentic medicine, and authentic original style. In 1909, Hongjitang built a donkey-hide gelatin factory on the banks of Baotu Spring, the holy land of China's donkey-hide gelatin, the holy land of donkey-hide gelatin in China. In the same year, the Dongliuhui donkey-hide gelatin produced in the same year was awarded the "Nine Heavens Tribute Gum" by the royal family; in 1915, Hongjitang Dongliuhui donkey-hide gelatin won the gold medal at the Panama International Commodity Expo; in the 1910s and 30s, Hongjitang built a ginseng and antler donkey-hide gelatin shop in Beijing, and Jinan built three shops with cultural charms in the East, Middle and West, and the beginning of opening a joint camp of the same city of Chinese medicine. Hongjitang has always been a leading pharmaceutical enterprise in Shandong Province that integrates industry and commerce. In 1996, it established a modern enterprise system, which promoted the rapid development of the enterprise: in 1998, it entered the top 100 pharmaceutical distribution enterprises in the country, and in 2003, it entered the top 50 pharmaceutical distribution enterprises in the country; since then it grew at an annual growth rate of 15%. According to statistics from the Shandong Provincial Economic and Information Technology Committee, since 2005, its drug sales have always ranked among the top two in Shandong Province. Currently, it is one of the only four "drug modern logistics companies" in Shandong Province and the largest "drug modern logistics companies" in Shandong Province. In 1995, Hongjitang was awarded the title of "China Time-honored Brand" by the Ministry of Internal Trade in China, and in 2011, it was awarded the title of "China Time-honored Brand" by the Ministry of Commerce again. In addition, Hongjitang has also won the titles of "Shandong Province Contract-Based Enterprise", "Shandong Province Price, Measuring, Quality Trustworthy Enterprise", "Jinan City Celebrity Enterprise", and "Jinan City Civilized Unit". Hongjitang has a professional general agent and general distribution team from clinical development, academic promotion, brand operation to terminal sales, as well as a channel marketing team with traditional advantages and a dense and numerous sales network; it has more than 1,000 stable customers throughout the year, including major tertiary-level A hospitals in Shandong Province, and is the first supplier of Shandong's "earthy" mainstream hospitals such as Shandong Qilu Hospital, Shandong Provincial Hospital, Shandong Provincial Hospital of Traditional Chinese Medicine, and Jinan Central Hospital. It is the company with the highest "winning bid" and "winning bid rate" for bidding and purchasing drugs in Shandong Province. The main business departments of Hongjitang Group are: the new drug department that implements general drug agency; the sales headquarters with pure sales as the main body and the provincial hospital department, municipal hospital department, community department and traditional Chinese medicine department under it; the nine prefecture-level branches of Qingdao, Yantai, Weihai, Zibo, Tai'an, Jining, Rizhao, Liaocheng and Dezhou that implement "quick approval"; the two logistics parks of Hongjitang Cultural Plaza and Mingshui Wholesale "supermarket" are implemented. Based on the century-old Hongjitang store, Hongjitang Group established the first traditional Chinese medicine museum in Shandong - Hongjitang Museum; it also has branches: "Shandong Hongjitang Donkey-hide gelatin Co., Ltd.", "Shandong Hongjitang Pharmaceutical Co., Ltd.", "Shandong Hongjitang Pharmaceutical Chain Co., Ltd.", "Shandong Hongjitang Traditional Chinese Medicine Factory", "Jinan Yaowanglou Pharmaceutical Health Products Mall", "Jinan Antique City", etc. At present, Hongjitang has formed an industrial system dominated by commercial circulation, supported by industrial production, and driven by cultural operations. Create a platform for commercial expansion of market, industrial expansion of supply, and cultural improvement of strength. Its business business model is: with regional and all-round general agents of drugs as the engine, pure sales of drugs as the main body, and "fast batch" of drugs as the two wings; its industrial support varieties are: Hongjitang Dongliu Shui donkey-hide gelatin and series of products, Hongjitang refined decoctions, Hongjitang famous and excellent traditional Chinese medicine products; Hongjitang cultural operation projects are: Hongjitang East, China and West three old names, Yaowanglou Medical Culture Mall, Jinan Antique City Cultural Market, Cultural Creative Industrial Park, and the public welfare operation of Hongjitang Museum. During the 12th Five-Year Plan and the next ten years, Hongjitang adheres to the principle of "brand-centeredness, culture as the main line, and quality as the foundation", and builds Hongjitang into a large comprehensive pharmaceutical industry group with strong cultural soft power, deep traditional cultural heritage and distinctive Chinese medical characteristics, high-quality profitability and sustainable development capabilities, high-quality brands and domestic and foreign influence.
