In recent years, Dayu Culture has been constantly innovating. In addition to its unique examination books, its product line covers children, middle schools, minor languages, vocational education, family education, humanities and inspirational fields, and enjoys a good reputation among readers. The company also uses rich and high-quality content resources to expand and innovate in the fields of digital copyright, new media reading, knowledge payment, etc., and launches the "Book Gaga" client, integrating Internet reading, courses, live broadcasts, etc., providing readers with multiple Directional, three-dimensional learning experience, and obtain a high-tech enterprise certificate.

The company is under the company's New Oriental Dayu Book Audio and Video Co., Ltd., which is mainly engaged in the retail business of New Oriental series of books and foreign language books, inspirational books and family education books of major domestic and foreign publishing houses, and has become an important communication window for New Oriental's educational concepts and ideas.