Beijing Daming Glasses was founded in 1937 and is one of the few famous glasses stores in China that opened earlier. They are famous for their "accurate fitting, excellent technology, strong professional ability and the ability to undertake customization and production of difficult photometric glasses." Since the establishment of the company, many leaders of the Party and the country, many ambassadors and celebrities in China have specially adapted glasses in "Daming Glasses". At the same time, Beijing Daming Glasses has won the trust of the public through its honest service and simple style. , has always been in the leading position in China's glasses retail industry. During his lifetime, Comrade Guo Moruo formed deep friendship with "Da Ming" when he went to the "Da Ming" to match glasses, and specially wrote a plaque of "Da Ming Glasses Company" for "Da Ming". Beijing Daming Glasses is a pioneering and innovative and constantly enterprising enterprise. Its technology, operation, management, and professional capabilities have always been among the best in China's glasses retail industry. In the late 1970s, Beijing Daming Glasses first introduced computer optometry machines, film detection detectors and automatic edge grinding machines. Later, new comprehensive optometry machines, computer edge grinding machines, corneal mappers, and optometry glasses were used one after another. Hardware equipment ensures customers get reliable product quality and service quality.

Beijing Daming Glasses' professional technology and business ideas have always been in the leading position in the industry. "Da Ming" is the earliest market segment in the glasses retail industry, opening boutique halls and developing high-end glasses consumer markets; it is one of the earliest merchants to introduce and introduce internationally famous glasses brands to Chinese consumers; it is currently a collection of famous international glasses One of the merchants with the most brands; one of the earliest companies to carry out chain operations in China's time-honored eyewear stores; it is the first merchant to promote soft contact lenses; it is the first batch of merchants to prepare progressive multi-focus glasses in China... First, it is a full reflection of the strength and innovative spirit of the "Ming Dynasty". "Beijing Daming Glasses" are also far ahead of the industry in terms of standardization of their business. From all aspects of environment, goods, services, operations, management, etc., from optometry, rack selection, sheet matching, prescription, assembly, inspection, mirror extraction to maintenance, etc., the "Ming Dynasty" has formulated a series of standardization and standardization, Quantitative and operational rules and procedures have formed a complete set of business management norms with the characteristics of the Ming Dynasty.

While leading the trend of the glasses retail industry, "Beijing Daming Glasses" also upholds and enhances the tradition and ability of time-honored brands to undertake difficult and difficult skills. The luminosity that many eyeglass stores cannot be verified by "Da Ming"; other eyeglass stores cannot be verified by "Da Ming"! For this reason, many customers traveled thousands of miles to Beijing to find the ophthalmic glasses and optometry glasses. "Daming Glasses, glasses expert" is the professional image established by Beijing Daming Glasses for decades of unremitting efforts in consumers' minds. It is also a full recognition of the professional strength of Daming by consumers. Adhering to the tenet of "quality first" of time-honored brands is also an important support point for the enduring popularity of Beijing's "Daming Glasses".

To ensure quality, Beijing Daming Glasses implements full control of all aspects of purchase, fitting and delivery. Focus on product quality, strictly control purchases, and only sell high-quality brand products, and all products are purchased through legitimate channels. Second, we must focus on the quality of fitting. The hardware configuration of optometry and optometry lenses ensures that they meet national standards. Optometry and optometry instruments are trained and certified to work, and strictly inspect quality. All products can only be delivered if they meet high-quality standards. Third, we will focus on quality supervision and inspection, and hire the Product Quality Inspection Institute of the Beijing Municipal Technical Supervision Bureau to conduct random inspections of product quality all year round.

Over the years, Beijing Daming Glasses have been rated or awarded as a "Credited Unit for Optometry and Glasses" and "Top Ten Business Quality Service Enterprises in Beijing". The quality of fitted glasses has been 100% passed in the national product quality sampling in previous years. It is a national supervision random inspection and reporting enterprise, a certified unit for ISO9001 quality system, a Chinese commercial brand enterprise, a Chinese commercial service brand, a Beijing commercial service brand, a Beijing commercial service brand, a Beijing counterfeit trademark demonstration mall and a Beijing Shouxin enterprise. The "Da Ming" trademark has been rated as a famous trademark in Beijing for four consecutive years since 1998, and was recognized as a well-known trademark in China in 2007.

Over the past seventy years have made the foundation of Beijing Daming's corporate culture more and more profound, and the value of the "Daming" brand has become higher and higher. It is precisely because of the value of the font size and brand that Beijing Daming Glasses took the lead in developing chain operations among domestic time-honored glasses companies in early 1997, achieving a leap from single-store operation to chain operations. In 1998, it has successively achieved strong alliances with time-honored glasses retail and wholesale enterprises in Beijing, such as the century-old morning glasses, the nearly century-old lean glasses, and the 70-year-old Mingming glasses, which have been further consolidated the leader in glasses retail enterprises. status. Up to now, Daming Glasses has established a chain business network with reasonable layout covering more than 60 chain stores covering all urban areas and suburbs of Beijing.

At the same time, in order to facilitate customers to optometry and to expand the influence of Daming brand, Beijing Daming Glasses has gradually expanded the coverage of chain stores in recent years. In 2002, it first opened a direct chain store in Sanhe City and Zhuozhou City, Hebei Province. In 2009, it opened a large-scale and image-oriented direct chain store in Taiyuan City, Shanxi Province, and initially achieved cross-regional development, with a total of 70 chain stores. At the end of 2000, "Beijing Daming Glasses Company" was reorganized into "Beijing Daming Glasses Co., Ltd.", completing the transformation from a pure state-owned enterprise with a single property rights system to a modern corporate enterprise with multiple ownership ingredient investment and diversified property rights. , established a modern enterprise system. Beijing Daming Glasses will continue to carry forward the tradition of "calm but not losing innovation, long-term but not losing vitality, and profound", and continue to work hard to make new contributions to the health of people's vision and China's glasses cause.