
DAISO

DAISO
Dachuang Life Museum was established in 1977 by the founder Hirojo Yano. When he started his business, he used "mobile carts" to sell goods. Most of the sales locations chose to set up temporary cabinets in front of the supermarket, because he still needed to take care of it while working. The child was very busy, so he began to think about how to simplify the packaging operation process, so he omitted the action of sticking the label and decided to sell all the goods to customers in 100 yen.
At first, the company name originated from the founder Hirojo Yano. He believed that although the operating scale was not large, the company name must be based on the idea that it could "create a big opportunity", so he took it as "big", The two words "create" are combined to create the name of the company. There is no doubt that the entrepreneurial process will not be smooth forever. One day, a customer went to the store to shop and left the saying "There is no good goods at a cheap price" and took all the other customers in the store. Although this blow made Chairman Hirojo Yano very upset, it also ignited the fighting spirit, and inspired Chairman Hirojo Yano to implement another operating strategy and change the sales model, and decided to put aside profit constraints. , reverse operation will sell all high-cost goods to customers for 100 yen. As expected, Dachuang Life Museum has since gained a high-quality reputation and laid the foundation for the retail industry. Dachuang Life Museum has also begun to flourish and create a low unit price. A new opportunity for the market.
The first direct-operated store of Dachuang Life Museum opened in Kagawa Prefecture, Japan in 1991. It then opened stores across Japan with a diversified store business development strategy. It currently has more than 2,750 stores, with a market share of more than 65% in Japan. The area ranges from 595 to 6,612 square meters. In 2000, the first overseas store was established in Taiwan and the expansion of overseas strongholds began. So far, overseas strongholds have spread across the United States, Asia, the Middle East, Oceania and Europe. By 2013, there were 722 overseas stores. The diversified high-quality practical products and the value-for-money sales price have made Dachuang Life Museum highly rated and sold at high prices all over the world.
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