CROCI SpA was founded in Varese in 1990, and it comes from the intuition of founder Dario Croci and his love for animals. He has had ten years of experience in this field and opened a pet store in 1984.

The company has always invested in research and development, continued innovation and insisted on paying attention to customer and consumer needs. It has occupied an important leading position in the market and continuously expanded its business. It is not only limited to aquarium products and dog products, but also for cats and reptiles. , birds and rodents offer a wide range of product options.

In fact, the company now has a rich product portfolio, with a product catalog containing more than 8,000 medium products, covering many fields such as accessories, pet food, and rich dog clothing. CROCI is an industrial enterprise that promotes the concept of Italian design to the animal world to design truly fashionable clothing and accessories for your dog. It all comes from Dario Croci's tenacity and extensive experience, who has accumulated thirty years of work experience in the field of canine supplies, combining in-depth understanding with family's experience in the textile industry, and love and passion for the field of canine supplies Serve.

The company also focuses on international business. In 2010, it acquired the German Amtra Company, and provided services to the entire Nordic market with the strategic location of Frankfurt. At the end of 2018, it opened a new branch in Guangdong, China, specializing in R&D, production and quality. control.

As part of the strategic deployment, we will build avenues for expanding our Asian market business and creating technology and designing unique advanced products. Acquisition of Canifrance, France, a French pet company with a long history, specializing in the production of high-end collars and leashes for dogs and cats.

With this acquisition and global sales growth, the group is undergoing important expansion. Its business is now in 43 countries around the world, with sales channels including traditional pet stores, professional supermarket chains, gardening centers and digital platforms.