Started in 1981, Singapore is a world-renowned manufacturer of digital entertainment products in personal computers and networks, and is well-known worldwide for producing high-quality sound cards.

Creative is one of the world's leading manufacturers of digital entertainment products for personal computers and networks. In 1981, Creative's founder keenly discovered that multimedia would bring revolutionary changes to people's interactions with PCs, so Creative was launched in Singapore.

Creative's SoundBlaster sound card is well-known worldwide and has led to the revolution in multimedia audio. Now Creative has launched its highly acclaimed ZEN and MuVo series digital music players, using computers as a platform to enter the digital entertainment industry. The company has developed revolutionary hardware, proprietary technologies, and application software, and has carried out various services to give full play to the advantages of the Internet, so that users can experience high-quality digital entertainment anytime and anywhere.

Creative launched the SoundBlaster sound card in 1989 and achieved great success, becoming the standard in the field of PC audio; Creative uses advanced audio technology, relying on the vast user group and strong brand competitiveness to change with each passing day and be full of fashion spirit. The digital entertainment (PDE) market is entering.

Today, Creative is recognized as one of the industry's global leaders, and has made many innovations in audio and PDE products. With its outstanding hardware, software and services, audio-visual feeling and other aspects, it provides comprehensive services for PC and Internet users. Fashionable high-quality digital entertainment experience.

Creative has continuously enriched the capabilities of personal computers. It has launched a wide variety of PDE products, including digital MP3 players, portable media centers, multimedia speakers, digital cameras and webcams, computer peripherals, display cards, DVD drives, communications Products and revolutionary music keyboards.

These products and solutions are mainly aimed at the consumer and system integrator markets, combining traditional market channels, OEM and Internet markets to form a global distribution network.

Over the years, Creative's continuous innovation in products has won it many international awards and wide acclaim. The awards that have attracted much attention in recent years include the "BestofCES Award" for four consecutive years. The winning products are "Prodikeys" in 2003, "ZEN Portable Media Centre" in 2004, "ZENMicroPhotoMP3 Player" in 2005, and "ZENVision in 2006: MMP3 player”. CreativeZENMicro also won the "BestofDigitalLife2004" award from ZiffDavisMedia.

Creative sets new audio standards with its latest XtremeFidelity (X-Fi) audio platform. Its cutting-edge technology has been widely recognized in the industry and has been rated as "the best new product for home digital entertainment" by Popular Science for its extraordinary sound quality.

Creative has formed a mutually beneficial partnership with top technology companies and developers in the world in the industry to strengthen its product innovation and R&D capabilities and consolidate its leadership. Creative also made strategic investments in several U.S. companies.

With continuous innovation of technology, rich products and advanced designs, we will expand our position as a leader in the fashionable personal digital field, which will not only benefit consumers who pursue technological progress, but also allow everyone to enjoy entertainment. It is the mission Creative has been working hard for. With its friendly user interface, powerful features and excellent industrial design, the brand Creative has become synonymous with fashionable digital entertainment.

In June 1994, Creative was listed on the Singapore Stock Exchange.

Creative Global is headquartered in Singapore, the center of the Asia-Pacific region. It also has regional headquarters in the United States (Milpitas, California), Europe (Dublin, Ireland) and Asia (Singapore).

Innovation Technology (China) Co., Ltd.:

Innovation Technology (China) Co., Ltd. is a wholly-owned enterprise invested by Singapore Innovation Technology Co., Ltd. in China. It entered the Zhangjiang High-Tech Park in 2004 and used it as the headquarters of Innovation Technology in China. Innovation Technology (China) Co., Ltd. will become the marketing center in the Asia-Pacific region and the second largest R&D base for Innovation Technology. Innovation Technology has established branches and offices in Hefei, Beijing, Chengdu, Guangzhou and other places. At the same time, Singapore Innovation Technology has an advanced and modern electronic manufacturing factory in Qingdao. Innovative Technology has about 2,000 Chinese employees wholeheartedly provide the most advanced personal entertainment digital products to Chinese customers and customers around the world.