The "COCOON" brand was founded in 2001 and officially launched on the counter in 2002. It is artistic director of Ying Cuijian, one of the founders. Its brand is feminine, elegant, exquisite and cute and sexy, and it is also modern. The fashionable "modern Barbie" style is loved and sought after by urban women around 25-35. The seasonal series of products includes women's clothing, cocktail dresses, accessories, shoes and bags, and the product is exquisite in materials and exquisite in craftsmanship. The store style has a unique avant-garde and retro style. Currently, it has more than 200 shopping counters and decoration stores in first-tier and second-tier cities across the country.

Zhejiang Impression Industry Co., Ltd. is a nationally renowned women's clothing joint-stock enterprise integrating design, production and sales. The company owns four medium and high-end women's clothing brands: "Qiu Shui Yiren", "COCOON", "FAIRY" and "FIRSTVIEW". Currently, it has nearly 200,000 in the Paradise Economic Development Zone, Xiacheng District, Hangzhou, Yonghua Street, Xiacheng District and Xiaoshan National Economic Development Zone. Multi-square-meter production office base. The company currently has about 6,000 employees, produces and sells more than 5 million pieces of clothing annually, and its sales performance is growing rapidly at a rate of 50% per year. After years of development, the company has become a leading enterprise in the women's clothing industry in Zhejiang.

In 2001, the company launched the high-end fashion women's clothing brand COCOON for the first time. The brand was officially unveiled at China Fashion Week in November 2001 and officially launched in the summer of 2002. So far, it has more than 200 self-operated stores and franchise stores in high-end shopping malls in major cities across the country, including Beijing, Hangzhou, Shanghai and Dalian. The market is developing rapidly and the sales performance is growing fast, ranking among the forefront of domestic women's clothing brands. . With its avant-garde, retro and elegant mix and match style, COCOON is deeply favored by urban fashion women with international design concepts and advanced consciousness, and has quickly become the most international women's clothing design brand in China. COCOON has sponsored the "Future Star" of the Design Works Competition for Graduates of the Domestic Clothing Design Colleges and the Sponsorship of Zhejiang Satellite TV's Comprehensive Entertainment Program Column, and has designed dresses for our famous film and television stars many times, and has been well-known domestically The mold-specific high-end garments have enhanced their position in the field of high-end garments customization. In May 2008, the 1,300 square meters COCOON flagship store opened on Hangzhou Stadium Road. Major newspaper reporters, fashion models, entertainment industry, fashion industry figures, well-known people in the clothing industry and government officials came to hold a reception with the largest and highest-level clothing brand in Hangzhou, becoming a highlight of the fashion industry in Hangzhou. .

The Road to Brand

The COCOON brand was founded in March 2002

The first Hangzhou COCOON store opened in May 2004

In March 2005, 450 square meters of "COCOON" brand Hangzhou Longyou Store opened

In October 2006, COCOON brand special press conference and spring binding ordering conference were held in Shanghai

2006 Shanghai Fashion Week "COCOON" Ying Cuijian Special Press Conference

Beijing's "China Textile Night" joint release show in March 2007

In May 2008, the COCOON brand flagship store with a maximum area of ​​1,200 square meters was opened.

November 3, 2009 China International Fashion Week COCOON 2010 Spring and Summer Series Release Conference

"2009 Women's Clothing Design Award" in November 2009

In April 2010, COCOON Store launched a new image of 2010

In October 2011, COCOON Longyou Store's monthly performance exceeded 2 million for the first time!

Beijing International Fashion Week COCOON 2012 Autumn and Winter Series Release Conference in March 2012

September 2012 Bazaar Star Charity Night COCOON Brand Show