Cnice Brand Ranking
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CNICE

CNICE

Nice Group Co., Ltd.
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Brand Introduction

Naais Group is a leading enterprise in China's detergent industry. It was formerly the local state-owned Lishui Wuqi Chemical Factory established in 1968. It underwent joint-stock transformation in 1993 and established the group in 2001.

The group has more than 20,000 employees and is headquartered in Lishui City, Zhejiang Province. It has overseas production bases in Yiyang, Hunan, Chengdu, Sichuan, Zhengding, Jilin Siping, Urumqi, Xinjiang, Taicang, Jiangsu, and Taiwan. It has 50 production bases in mainland China. Several sales branches and 3 overseas subsidiaries. The group's products have covered a variety of fields such as furniture cleaning, fabric washing and care, oral care, and personal care. All brands have independent intellectual property rights. The group's Ci, Super Energy, Naais, Jianshuangbai, and Yale, 100 years of brands such as Runfa, YOURYOU, Xili, Mailian, Lizi, Miao Butler, etc., have been loved by consumers as soon as they are on the market. The products are exported to Europe, Africa, Oceania, Southeast Asia, the United States, New Zealand and other regions and countries.

"Just to improve your quality of life" is the corporate purpose of Naais Group, and "making the world a better place" is our ambition. Naais has a strong R&D team and advanced production and testing equipment, as well as environmental processing facilities and strict production processes, modern, digital and process-based management control systems and strict and mature management procedures, and many of the world's top 500 companies. Famous companies have established strategic partnerships, and their product quality is solidly guaranteed and have always been at the forefront of the market.

Water conserves all things without competing, and you can achieve success by relying on the crowd. Over the past 40 years, Naïs has created a distinctive water-like culture, which will always inspire Naïs people to go east and move towards the grand goal of "Tomorrow's Naïs is the world's Naïs".



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