Chief Brand Ranking
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CHIEF

CHIEF

Shenzhen Chepu Automotive Products Development Co., Ltd.
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Brand Introduction

Chepu is a leading enterprise in China's automobile aftermarket and is a well-known brand in the domestic automobile supply industry chain integrating R&D, production and sales. Chepu is based on multi-faceted car maintenance and focuses on the mid-to-high-end market. Since its establishment in 1993, it has now owned seven major automobile supplies production bases and more than 10 subsidiaries.

Among them, as a manufacturer with a complete range of product lines in the same industry in China, Chepu Nanchang Industrial Park has a leading modern production base in Asia, covering an area of ​​200 mu, an office area of ​​10,000 m², more than 1,400 employees, and a total investment of nearly 600 million yuan. The company has a strong R&D team, bringing together professors, doctoral students and graduate students from well-known universities at home and abroad, as well as high-precision professionals from the immersive industry for many years. It has authorized a total of 31 patents of various types and 7 drafting and formulating units for the drafting and formulation of national automobile maintenance product standards. Scientific research capabilities are highly recognized by the industry.

Adhering to the concept of "forever car maintenance expert", the car business now involves multiple sectors such as car beauty maintenance, car accessories, car lubricant, chain franchise, new energy vehicle time-sharing rental and sales, and intelligent transportation. Chepu has developed and produced more than 10 series of more than 1,000 products, including mechanic repair, deep maintenance, beauty, lubricant, epidemic prevention and disinfection, etc., serving more than 300,000 repair shops across the country, and is deeply influenced by traditional channels, 4S/repair shops and e-commerce platforms. Car owners choose and trust.

As a high-quality supplier of original automobile maintenance/OEM, Chepu cooperates with offline 4S services to major customers including FAW Toyota, Shenlong Automobile, SAIC-GM, Geely Automobile, Tuhu and other industry benchmarks. Brands include Mercedes-Benz, BMW, Audi, Porsche, Land Rover, Volvo, Toyota, Honda and many other mid-to-high-end brands. The top sales merchants of automotive maintenance products on online e-commerce platforms Tmall, JD.com and Pinduoduo. It has been deployed in Douyin and Kuaishou short videos to sell goods, with more than 300W+ platform fans, and the daily short video live streaming sales exceeded 1.5 million, and the GMV of Douyin live streaming on-site broadcast exceeded 1.57 million, with unanimous praise.

Car servant maintenance crosses national borders and serves more car owners around the world. Chepu has gradually grown and grown, becoming a well-known enterprise with comprehensive, modern and branded operations, and is determined to become a well-known consumer brand of automobile supplies in China and a respectable national enterprise. Chepu, always stick to his original aspiration, adhere to his dream, move forward with his head high, and provide high-quality products and high-quality services to every family and every car.

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