CASETiFY is a fast-growing global technology accessories brand, and CASETiFY has become a publisher and platform connecting individual creativity and self-expression. The main co-branded partners include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, and more. In addition, CASETiFY also works with major retail partners, including Nordstrom, Revolve.com, Shopbop.com, Anthropologie, Amazon, AT&T, Lane Crawford, and more.

Using so many kinds of products to refresh a brand means that logos need to do a lot of heavy work. It needs to evoke the spirit of the brand without detracting from the product itself. Through multiple conversations and strategy discussions, we identified the brand of CASETiFY that has to feel energetic but not stupid. So we ended up creating something that was both clean and easy to read.