Shenzhen Kailide Technology Co., Ltd. (hereinafter referred to as Kailide, stock code: 430618) is China's leading electronic map, navigation system and vehicle-mounted smart terminal products and services. It has always been committed to providing professional and high-quality geographic information products and services to domestic and foreign automobile manufacturers, automobile electronic manufacturers, portable navigation equipment manufacturers, mobile phone manufacturers, telecom operators, Internet and mobile Internet companies. For the mobile Internet, Kelide provides drivers with consumer electronic products, mobile Internet and vehicle networking services, big data and cloud services.

Kailide's main business is divided into four major areas: software, hardware, data, and service. The condensation and integration of the four major businesses laid the development path of Kailide to become a "super linker" in the Internet of Vehicles.

In the field of electronic navigation software, Kelly has created many firsts in the industry, domestic and even the world, and has accumulated more than tens of millions of car driver users. In the field of automotive consumer electronics, Kellyde is one of the brands with the highest sales volume and highest user trust in the market. In the field of digital map data, Kelide is an independent map vendor with both Class A surveying and mapping qualifications for navigation electronic maps and Internet map service qualifications. As of 2013, Kelide has achieved the highest market share in vehicle navigation maps for eight consecutive years, with a market share of more than 70%. In the field of Internet of Vehicles Service, Kailide is positioned as the "first stock in the domestic Internet of Vehicles industry" by investment institutions such as Huarong Securities. There are 18 million active users of in-vehicle navigation, more than 30 million actual users of in-vehicle equipment, and 5 million monthly active users of mobile navigation. Kailide has now served the largest group of Internet of Vehicle users in China.

In line with the development of mobile Internet, Kelide has always focused on in-vehicle navigation technology, with the core of R&D to meet the needs of car owners, integrating the company's achievements in various fields into its own unique development strategy.

In terms of resource integration, Kelide has clarified its positioning and transformed into a "superlinker" to introduce new energy to the industry. In 2014, Ping An of China and Xiaomi Technology successively became strategic investors of the company. Combining China Ping An's position in the insurance industry and the company's massive big data, Kelide will change the current situation of a single insurance structure in the automobile insurance market and a small degree of product differentiation, and launch supporting vehicle network insurance. Kailide will also use Xiaomi’s advantages in the mobile Internet field and Internet marketing experience to transform from the in-vehicle navigation market to the mass market.

In terms of technological innovation, Kelide has always grasped the two starting points of professional navigation technology and core user needs, vigorously promoted scientific research, and continuously introduced innovation. Kailide has undertaken more than 10 national R&D projects, including the National 863 Program, the National Torch Program, the Innovation Fund, and the Electronics Industry Development Fund. The company has won more than 20 national science and technology awards, including the first prize of satellite navigation technology progress and the Geographic Information Technology progress award.

In terms of commercial operations, Kailide integrates four major businesses, connects the upstream and downstream of the industrial chain, and covers the consumption experience of every link of consumer navigation services. The value of the company's unique vertical integration model lies in the fact that it weaves an interconnected Internet of Vehicles with map services as the core and vehicle-side intelligent terminals as the basis, connecting the data of the three major terminals of software, hardware and service, providing guarantees for the company's personalized navigation applications development and services. Kailide has established a comprehensive sales and service network covering the country, online and offline, laying a solid foundation for the company to market products and expand its user base.

In the future, Kelide will use cloud computing technology and big data analysis technology based on massive user data, and work with partners in the fields of automobile production, automobile services, insurance and finance to provide customers with more thoughtful and considerate travel services.