De Aiwei comes from Germany, originated in 1895 and focuses on the architectural coatings market. In December 2016, DAW SE Group adjusted its market strategy in Greater China and welcomed a strong partner in the Asia-Pacific market - Oriental Yuhong. The two parties adhered to the common concept of pursuing quality and joined forces to play the role of DAW SE Group. In terms of advantages in R&D, technology, products, brands and services, we share Oriental Yuhong's high-quality resources in channels, R&D and other fields.

DAW SE Group was born in 1895. It is an enterprise managed by the chemical doctoral family. It focuses on the research and development of green and environmentally friendly paints, new building materials and related products, and insists on winning customers with product quality. Technology and innovation are the core values ​​and successful elements of DAW. For example, the "acrylic water dispersion technology" invented in 1936 laid the foundation for water-based coatings. Today, DAW products dominate the German coating market, with 31 production bases, 50 subsidiaries and sales representative offices around the world, and their products are sold in more than 40 countries.

In 2017, Deaiwei Caparol officially entered the Chinese market and established Deaiwei (China) Co., Ltd., specializing in coating research and development, production, sales and technical services. As a member of the global group of German coatings company DAW SE, he is responsible for its Asia-Pacific region. Adhering to Germany's tradition of winning by quality, we are committed to the new development of China's paint industry. It owns four major professional brands: Deaiwei Caparol, Alpina, KRAUTOL, and Aige, focusing on different business areas. After five years of rapid development, group, scale and strategic development has been achieved. At present, Deaiwei has invested in and built production and R&D bases in Jiande, Zhejiang, Yueyang, Hunan, Guangzhou, Guangdong, Baoding, Hebei, Xianyang, Shaanxi, Jinan, Shandong and other places.

Deaiwei relies on leading the industry's technical R&D capabilities, ensuring the German quality raw material procurement, comprehensive coating solutions and high-quality product systems, professional color solutions, standard German coating processes and industry-leading construction. It has quickly occupied the paint market and established a number of landmark projects such as the "Bird's Nest", the "German BMW Headquarters Building", and the "Alliant Stadium in Munich". In just a few years, it has become a benchmark enterprise in the Chinese architectural coating market.

While developing itself, De Aiwei actively participates in promoting industry development and participates in the formulation and revision of dozens of industry standards; promotes the implementation of De Aiwei's sustainable development strategy in China, and signs a school-enterprise cooperation agreement with Shanghai Normal University to promote the promotion of the promotion of the school-enterprise cooperation agreement. The sustainable development of education; at the same time, it has won dozens of awards and honors such as the "Huatu Award".

In the future, Deaiwei will base itself on its own high-quality development, lead the industry's progress, and create a better home for Chinese consumers.