Bull Group Co., Ltd. was founded in 1995. The company focuses on the research, development, production and sales of civil electrical products with converters and wall switch sockets as the core, mainly including converters (i.e. extension cord sockets, mobile sockets, etc.), wall Power connection and electricity extension products such as switches and sockets, LED lighting, digital accessories, etc. are widely used in electric use cases such as home and office. At present, the company has multiple manufacturing bases such as Guanhaiwei Industrial Park East District, West District of Industrial Park, Guyao, Longshan, etc., with a total number of employees exceeding 10,000. It has established an offline physical marketing network and an online e-commerce marketing network with nearly 1 million outlets. .

Converters have always been the backbone of the company. Since its establishment in 1995, the company has specialized in the technology research and development of converters. At present, in the field of converters, the company has obtained more than 300 national patents, equipped with a complete set of 131 instruments and equipment, and has international development software. The excellent quality has enabled the sockets produced or OEMs of Bull to enter more than 30 countries and regions including the United States, Germany, France, Italy, Japan, etc. The Bull's independent brand has also set up sales agents in India, Southeast Asia, the Middle East and other countries. mechanism.

In 2007, the company entered the field of wall switch and sockets, and regarded "decoration" as an important strategic positioning, creatively applied various new materials, new processes and new technologies to the field of switch and sockets, and produced many personalities suitable for different home decoration styles. Chemical products, such as high crystal glass switch, 3D drill surface switch, aluminum-magnesium alloy switch, phantom texture switch, link frame switch, electronic touch switch and other decorative switches, are deeply loved by consumers and have changed the white switch to dominate the world. The situation has guided the switch industry into the era of "personalization". Bull introduced and independently developed a large number of advanced production, processing and inspection and testing equipment at home and abroad, such as IMR film transfer equipment, two-color injection molding equipment, automated injection molding equipment, switch and socket automatic assembly equipment, fully automatic image measuring instrument, etc., to ensure that High quality of the product.

In 2014, the company officially entered the LED industry and currently has many LED industry experts and multiple R&D and innovation teams. Bull Eye-Love LED products adhere to independent innovation and research and development. Not only do they adhere to Bull’s consistent solid quality, but also integrate the “eye-Love” concept to protect the safety of household electricity and family health. Being a leader in basic lighting in home decoration is Bull’s unremitting goal. To date, the company has launched a series of new products such as Aiyan LED bulb lights, LED light strips, LED spotlights, reading lights, ceiling lights, etc.

With the popularity of mobile terminals and the changes in user charging needs, the company began to focus on USB digital products, and in 2016 proposed the "digital boutique strategy", gradually transforming from serving home appliance products to digital products services. The company has gathered production, sales and R&D talents from Foxconn and other domestic first-class companies, and is committed to manufacturing fast charging, safe, stable, reliable and portable digital products. It has been launched, including mobile power supply, anti-broken data cable, wireless induction charger, etc. A large number of digital high-quality products.