Guangzhou Zhenxing Industrial Co., Ltd. is a group professional plastic household goods enterprise integrating R&D, manufacturing and marketing. At present, the company owns Guangzhou Nansha District Zhenxing Plastics Co., Ltd., Guangzhou Zhenxing Plastic Hardware Factory, Guangzhou Zhenzhi Trading Co., Ltd., Guangzhou Panyu Jihong Industrial Co., Ltd., Guangzhou Xiangke Chemical Co., Ltd., Guangzhou Zhenxing Xingye Department Store Gifts Co., Ltd., Guangzhou Zhenying Plastics Co., Ltd., Fogang County Qiaochun Villa Co., Ltd. and other entities. It has a factory of 60,000 square meters, an office building of more than 3,000 square meters, and an employee resort covering an area of ​​15 acres, with nearly 2,000 employees.

Build a brand, pursue excellence, and become a well-known company in the industry

As early as the mid-1990s, Revitalization began to focus on brand building. In 1996, Zhenxing officially used the "Z" graphics to register the trademark. In 1999, Zhenxing adopted the project of building a brand strategy as the basic strategy for the stable and sustainable development of the enterprise, and set a precedent for establishing a brand in my country's plastic household goods industry!

Through years of hard work, the brand effect has gradually emerged and has become a well-known brand in the industry. The revitalized brand building has effectively enhanced the close cooperative relationship between enterprises and agents and major supermarkets. In 2003, "Restoration" was the first in the industry to be rated as a "famous trademark of Guangzhou City" and in 2005, it was rated as a "famous trademark of Guangdong Province" and a "branded product of Guangdong Province".

Leading technology, independent innovation, leading the industry benchmark

"Science and technology are the primary productive forces", and technology is the foundation of career. Over the years, revitalization has taken the "Scientific Outlook on Development" as the guiding ideology and has taken improving the technological innovation capabilities and R&D level of enterprises as the fundamental way for the sustainable development of enterprises.

While insisting on independent development, Revitalization actively promotes cooperation between industry, academia and research, and continuously increases the manpower and financial resources for R&D. In order to promote the technological progress of enterprises and product optimization and upgrading, and establish a docking platform between industry, academia and research, Zhenxing established a scientific research center in 2007, further improving the level of independent innovation and R&D capabilities. It not only ensures product quality, but also improves the company's technological innovation capabilities and comprehensive competitiveness. A scientific research center composed of more than 100 scientific research and technical personnel who graduated from professional institutions have advanced and complete R&D, design and technical capabilities from plastic material modification, product design to production processes. In 2009, it was recognized as the "Technical Research and Development Center of Panyu District Science and Technology Enterprises"; it was awarded the title of "Guangzhou Advanced Collective from 2009 to 2011" by the Guangzhou Municipal Committee of the Communist Party of China and the Guangzhou Municipal People's Government. Zhenxing has a total of more than 100 national patents, of which the invention patent "quantitative oil control pot" won the 2011 "China Innovation Design Red Star Award".

Zhenxing has also cooperated with Sun Yat-sen University Materials Science Research Institute, Guangdong Petrochemical Research Institute, South China University of Technology and other units to develop scientific and technological projects, and established an industry-university-research cooperation base with Guangdong Light Industry Vocational and Technical College. .

As the vice president of Guangdong Plastics Industry Association and vice chairman of China Plastics Processing Industry Association, Zhenxing makes full use of its own advantages and influence in the industry, and actively promotes and participates in the formulation of industry and national standards. In recent years, as a backbone enterprise in the plastics industry, Zhenxing has been responsible for drafting two national standards: "Plastic Household Trash Can" and "Plastic Brush", becoming the main drafting unit of the Guangdong Provincial Local Standard "Thermoplastic Tableware", and also participated in the drafting of the Three national standards: "Plastic Fresh Box", "Plastic Storage Box", and "Plastic Storage Box" and "Thermoplastic Tableware" Guangzhou local standards. Zhenxing has also participated in the review of a number of national standards for plastic materials and products.