Hangzhou Reliable Nursing Products Co., Ltd. (hereinafter referred to as "Reliable Co., Ltd.") was established in 2001. It is a high-tech enterprise focusing on the design, research and development, production and sales of disposable sanitary products. Its products cover baby care products, adult incontinence products and Pet sanitary products, etc., have many well-known brands such as Reliable and Absorbing. To form a business development model driven by independent brand + ODM, independent brand "reliable!" has become a leading brand of adult incontinence care in China.

The development of reliable shares has been highly recognized by all sectors of society. It was rated as the second batch of specialized, special and new small giant enterprises by the Ministry of Industry and Information Technology, and won the "hidden champion of the national intellectual property advantage enterprise, advanced papermaking standardization enterprise, and Zhejiang Province. ” Cultivate enterprises and other honors.

Keruoli Co., Ltd. has an efficient and professional R&D team, with provincial enterprise research institutes in the industry, a technical innovation center for adult incontinence care products in China's textile industry and a provincial enterprise technology center. The number of patents exceeds 270, which is the national standard for diapers and medical care. The drafting unit of the sanitary products standard is responsible for more than 10 key R&D projects at the National Torch Plan and Zhejiang Provincial and Municipal levels. Among them, scientific and technological achievements such as "adult diapers" won the second prize of the Science and Technology Award of the China Textile Industry Federation and the Excellent Award of the Patent Award of the China Textile Industry Federation.

In 2015, Kere Reliable Co., Ltd. laid out "Internet + Elderly Reliable", established Kere Reliable Fuxie Hangzhou Technology Co., Ltd., and created a 360-degree smart elderly care ecosystem to meet the high-quality life needs of the elderly consumer group to "enjoy the old age and live happily".

Since its establishment, Correspondence Co., Ltd. has regarded social responsibility as an important part of corporate development, focusing on the perspective of public welfare on the elderly. Through the launch of activities such as "Reliable Charity Tour for Love", we donated adult incontinence care products to disabled and incontinent elderly people. And regularly organize employees to enter communities, nursing homes and welfare homes to participate in volunteer activities. After the outbreak of the new coronavirus pneumonia epidemic in 2020, Keruoli shares urgently resumed work and production, set up a new mask production line, breaking through many difficulties, and quickly delivered masks, adult diapers and other epidemic prevention materials that front-line medical staff urgently needed, contributing to the fight against the new coronavirus pneumonia epidemic. One's own strength!

On June 17, 2021, Correciation Co., Ltd. (301009.SZ) was officially listed on the Shenzhen Stock Exchange GEM. Reliable shares are expanding from the adult incontinence care products business to a large ecological model of health and well-being. Vertically, Reliable Co., Ltd. insists on deepening and thoroughly developing adult incontinence care products. Horizontal, as a listed company, it expands its brand's influence in China's silver-hailing economy through the capital market and leads the development of China's elderly care and welfare industry. In the future, we will continue to adhere to the mission of "creating greater value for users with reliable products", and are determined to become a leading brand of health consumption services for the elderly in China and a leader in China's nursing supplies supply chain solutions!

In 2022, reliable brands usher in a comprehensive upgrade, jointly created a brand super symbol with the famous domestic marketing strategy company Hua and Huaqiang, and released a global super IP. The topic of "Vibrant Elderly Super Reliable" ignited the entire network; the reliable brand's super IP image this time The release indicates that reliable shares will lead China's elderly care and welfare industry, and have a deeper insight and more thorough understanding of the "new life", "new needs" and "new concepts" of the elderly user group in the consumption scenarios of the new era. They are a group of "new and old people" who are more willing to accept new things and live out their "new" self.

In 2023, the independent brand of Reliable Shares launched the "one integration and two industries" strategy, with adult incontinence care products as the main body, accelerated the layout of the medical device field, established a sub-brand, Keaid, and established a global marketing system to actively explore new business models; July , Reliable Co., Ltd. Hangzhou New Operation Center was established, located in the core sector of the Future Science and Technology City with rapid development of the Internet economy in Hangzhou, the European and American Financial City is referred to as EFC. The launch of the Hangzhou Office Center means that Reliable Shares will have a more international, modern and digital vision in the future, achieving the goal of moving from China to the goal of world number one. On August 14, the global press conference on the new potential of Reliable Shares Brands came to a successful conclusion, officially entering the era of Reliable Brands 3.0 value; in October, Reliable Shares' independent brands made efforts again, breaking through the gap in industry building advertising communication, and taking advantage of the opportunity of the leading media media Focus Media to start With large-scale investment, the image of independent brand IP has strongly landed in six major cities: Shanghai, Beijing, Hangzhou, Guangzhou, Chongqing and Suzhou, reaching tens of millions of offline users and quickly bringing billions of exposures.