
Brand powerhouse

Brand powerhouse
Zhongshan Qiangren Group Co., Ltd. is a private enterprise specializing in the production of milk and milk beverages. It is located in Hetai Industrial Zone, Dongfeng Town, Zhongshan City (No. 2 Xinghua East Road, Dongfeng Town, Zhongshan City), and was established in May 1997. Group members: Guangdong Bowen School, Fuqing Daye Pipe Co., Ltd., Guangdong Qiangren Pipe Co., Ltd., Zhongshan Bowen Logistics Co., Ltd., Zhongshan Bowen Network Technology Co., Ltd.
Zhongshan Qiangren Group Co., Ltd. has a registered capital of RMB 50 million, covering an area of 25,000 square meters, a construction area of 18,000 square meters, a production plant and warehouse area of 15,000 square meters, a product quality analysis and testing room of 320 square meters, and a R&D room of 130 square meters. Milk beverage testing instruments and equipment are complete. There are two yogurt production lines and one eight-treasure porridge production line. Main products: milk-containing beverages and eight-treasure porridge products. The company's leadership knows that "quality is the life of the enterprise." Quality is the cornerstone of a company's market foothold. Without quality, the company will not be able to survive, let alone the company's sustainable development. Since the establishment of the "strong man", the company has embarked on a brand management path from scratch, clarifying the brand positioning, setting quality goals, continuously strengthening software and hardware construction, improving production facilities, and improving corporate management level.
Strict production process control and a complete quality assurance system ensure the excellent quality of the products. The "Strong Man" series of products have won the praise of consumers for their excellent quality and exquisite packaging.
Since the company focuses on product quality and brand building, adheres to the quality policy of "building excellent brands with high-quality products and high-quality services", adheres to the promise of "not making bad products" and "responsible to consumers", and strengthens "quality is the enterprise" The awareness of life of the "Strong Man" series of products has passed the supervision and inspection for seven consecutive years in the product quality supervision and inspection of Zhongshan Municipal Quality and Technical Supervision Bureau, and has been rated as a "trusted enterprise in product quality" many times.
Because it adheres to advanced management as the basis, high-quality products as the foundation, and strong marketing as the orientation. After years of careful management, the "Strong Man" series of products have been sold to 26 provinces and cities across the country. Product quality, brand awareness and market share have already ranked among the top in Guangdong Province in the same industry. With its good brand image, extensive social support and comprehensive strength of the enterprise, Qiangren Group Company adheres to modern business philosophy and advanced management model, actively explores and constantly makes progress, and makes unremitting efforts for the cause of human health.
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