
Brand Operations Camp

Brand Operations Camp
Langfang Xingying Fishing Tackle Co., Ltd. was established in 2004. In 2009, the company officially registered and operated the "Zhengying" brand chain organization. Through seven series of independent brands of fishing rods, hooks, fish lines, fish floats, small accessories, tools and outdoor products, the company is one step ahead in the form of chain franchise. The concept of the whole country occupying the domestic market. It has become a strong brand that has rapidly risen in the fishing gear industry.
Langfang Xingying Fishing Tackle Co., Ltd. was established in 2004. In view of the increasing rise of China's fishing tackle industry, the company officially registered and operated the "Zhenying" brand chain in 2009. It adopts the most advanced 4S model in China (fishing gear store Shop + online mall Shopsite + forum Survey + club Society). Specialization, standardization and standardization are used as the business management system. Through its own brand, the business products has opened up a national marketing network, mainly engaged in a full range of fishing products such as fishing rods, floats, lines, baits, etc., fishing equipment, outdoor products, fishing cultural gifts, fishing audio and video books, etc., and is aimed at the majority of the Fishing enthusiasts organize fishing training, outdoor fishing, fishing competitions and other events. The marketing system uses the advantages of the group and the network to open up the national market, so that franchisees across the country can cooperate with a unified brand image, unified advertising, unified price policies, unified service standards, and unified operation management to consume through the franchise chain system. Provide high-quality and low-priced products, while leading the healthy and rapid development of China's fishing gear market, while providing investors with great opportunities for entrepreneurial returns and sustainable operations. The business has its own R&D department and production and processing enterprises such as fishing rods, outdoor supplies, small accessories, etc. It has a fishing tackle store, a fishing website (online shopping mall and forum), a fishing club, and a fishing base. A modern group enterprise integrating production, sales, and leisure and entertainment has been initially formed. One step ahead Products are leading the way. The fishing tackle has high technological content and excellent production, and is in a leading position in the market. After years of research and development, the company finally applied high-pressure compression, instant explosion and reverse wire superposition technology to materials and processes, and produced new products that are much lighter than the popular Japanese fishing rods that are currently imported. Kill the wind carp. This 6.3-meter fishing rod weighs only 148 grams after painting the finished product; the 5.4-meter fishing rod weighs only 113 grams after painting the finished product, reaching 1,000 grams for top fishing, and reaching 1,500 grams for net fishing, which is light and hard to the extreme. For example, Xingying X3 series carp rods are super lightweight, with a 4.5-meter rod of only 108 grams (including 15 grams of paint and hand-painted paint and 7 grams of tail thread). Second, the quality is solid. 4.5 meters of rod, easy to fish 1000 grams, effortlessly net fishing 2000 grams. Xingying brand X5 series carp rods, one is super hard. The hardness can reach 5H, with a standard 19 tone. Second, the quality is super solid. The rod is 4.5 meters, the top fishing reaches 1100 grams, and the net fishing reaches 2200 grams. Xingying brand X7 series carp rod has a hardness of 7H, is ambiguous, super strong, with a 4.5-meter rod top fishing of 1000 grams and a net fishing of 2000 grams. It is the first choice for fishing big fish, and is most suitable for fishing big fish and flying directly 5 kilograms. The following fish. The Xingying brand Sun-Chu Carp series fishing rod is between the X7 series carp rod and the wind-Slaying Carp rod. It combines all the advantages of the two rods, but it is lighter than the X7 and stronger than the wind-Slaying Carp, which is suitable for the needs of different anglers. The fishing rods such as Jindao, Jinba, Jinyue, Jinhan, Jintuo, Jinpai, Jinwei, and Jinxiang are super value products that meet the needs of the public and strive to be ahead of the market for cost performance. The leading company in philosophy is committed to creating big brands, building big platforms, forming big families, sharing win-win situations, and allowing all businessmen to share results through this brand and this platform. The concept of "let employees get rich first, let franchisees get rich first" has always been praised by the public. The company breaks the conventions, is brave in innovation, constantly explores, and dares to make breakthroughs in terms of product research and development, production, sales, and services, which is different from being ahead of other traditional enterprises. Fishing rods are made together by carbon cloth making experts, rod making craftsmen, and fishing competition masters, integrating fishing culture, leisure concepts and humanistic elements into them. At the same time, it can be customized exclusively. The leisure fishing concept advocated by the company is a healthy and leisure lifestyle, and enters nature through leisure fishing. Fishing gear in the camp - leisure life, follow along the way. First, provide services such as zero yuan franchise, free design of Mentou store, free operation training, unified advertising and other services for new chain stores; second, free return and exchange services for products that are not available; third, timely supplementary services for new products; fourth, regular follow-up interactive services; Fifth, free services for purchasing agents; sixth, competition support services, etc. Lead the service concept of "there are no wrong customers, only wrong services", "customers come into the company, we go into the hearts of customers", "sales are not selling, but helping customers buy", and strive to do it in a leading service manner To a babysitting service. Marketing leads the use of Internet technology to form Internet thinking, making the business venture a company with Internet genes from the beginning. The main focus is on the physical flagship store of Xingying Fishing Tackle Headquarters, Xingying Tmall Mall flagship store, Xingying Taobao flagship store and national franchise chain stores, and the supplementary dealers are dealers to form a marketing network system that radiates across the country. Through unified brand promotion, unified service standards and unified price management, the business headquarters provides consumers with value-for-money products, providing investors with rich returns and sustainable business opportunities. Team leader advocates personalization, give full play to the responsibility for results, and achieve the ultimate goal. Xingying Fishing Tackle Headquarters has a young, professional and knowledge-based high-performance team. This team is passionate, full of vitality and courageous to take responsibility. The work goals are clear, the tasks are decomposed item by item, the indicators are promoted as a whole, the work experience is shared, and the results are taken responsibility. The leading cultural company has always adhered to corporate culture construction with the main content of honesty and trustworthiness, people-oriented management, the top ten values of business people, leisure fishing, and brand image shaping. Use this to regulate behavior, gather strength, inspire people, and make every effort to provide inexhaustible spiritual motivation for the company's operations, and strive to build a smart enterprise, a performance-oriented team, and a learning-oriented employee. The leisure fishing culture advocated by Xingying is a healthy, beneficial and upward state of life. Leading in the business culture means continuously improving the overall quality of the company, enhancing the core competitiveness of the company, and building the business fishing gear into an enterprise with a sense of historical mission. The leading professional and technical team is a top-notch professional team with Master Laolang, and the main players such as Zeze, Xie, Zilu, Guoping, Wang, Li, Qu, etc. Athletics team. Over the past few years, it has won a great record in the National Fishing Competition. He has won the "Tong Chuang Tianya Cup" National Rally Team Championship, the team champion, runner-up, third place and second place in the sub-station competition. The group champion of the group stage of the "Groom's Wine Glass" 4th China Shengzhong Lake Fishing Competition and the sixth place in the finals. The eleventh team of the "Yufeng Cup" Sanchahu National Relay Competition and the first prize in the sub-sector competition. 11th in the "Tianhu Cup" National Lake Fishing Competition in Junan, Shandong. The third place in the team of the Ningxia Zhongwei Tenglihu National Huku Invitational Championship, etc. Compared with other fishing tackle companies, these achievements fully illustrate a hard truth: we know how to fish.
Main Products: fishing tackle , Spinning Reel , Baitcasting Reel , Trolling Reel , Fly Reel
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Main Products: Frozen Mackerel WR , Frozen Mackerel Fillet , Frozen Mackerel Flap , Frozen Mackerel HGT , Frozen Sardine WR/HGT , Frozen Squid Ring/Tube
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