Brand New Era Step Brand Ranking
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Brand New Era STEP

Brand New Era STEP

Shanghai STEP Electric Corporation
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Brand Introduction

Shanghai Xinshida Electric Co., Ltd. was founded in 1995 and is a high-tech enterprise and a national innovative enterprise supported by the state. It was listed on the A-share market on the Shenzhen Stock Exchange in 2010. The stock abbreviation is: Xinshida, stock code: 002527. Xinshida is a member of the National Robot Standardization General Group, a member of the National Elevator Standardization Technical Committee, vice chairman of the China Robot Industry Alliance, vice president of the Shanghai Robot Industry Association, and vice president of the Shanghai Intelligent Manufacturing Industry Association.

Xinshida takes motion control technology as the core, focuses on products such as servo drive, frequency conversion speed regulation, robots and industrial controllers, and develops digitalization and intelligence to provide customers with high-quality intelligent manufacturing comprehensive solutions.

Xinshida's products and solutions are widely used in 3C electronics, lithium batteries, semiconductors, photovoltaics, logistics, food and beverages, medical, automobiles, dispensing, lasers, machine tools, elevators, water pumps, HVACs, rubber and plastics, general energy saving, Engineering machinery, metal products, chemical products, furniture and other industries and sub-sectors, serving more than 110 countries and regions around the world.

Xinshida focuses on R&D, and sets R&D centers in Shanghai, Shenzhen, Xi'an, Hangzhou, Germany and Japan. It has a postdoctoral research workstation and the technology center laboratory has national CNAS accreditation qualification. Xinshida participated in the preparation and revision of a number of national and industry technical standards. As of mid-2022, Xinshida has obtained 730 national authorized patents, including 242 invention patents and 266 software copyrights.

Based in Shanghai headquarters, Xinshida has developed a globalization strategy, and has opened Xinshida robots, Xinshida new Shida motors, Anhui Xinshida cables, Xi'an Xinshida high-end equipment manufacturing software applications, and Hong Kong International New Shida, Germany's Xinshida Electric, Japan's STEP JP Co., Ltd., Malaysia's Singlena Automation and other subsidiaries, with products and services covering more than 110 countries and regions.

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