Brand Long - Term Thinking
Brand Long - Term Thinking
Shandong Binzhou Jianyuan Food Co., Ltd. was established in October 1997. It is a private joint-stock enterprise established in accordance with the modern enterprise system. The company mainly focuses on local agricultural products such as jujube, winter dates, hawthorn, and large-scale chicken and duck breeding, and produces and processes jujube products, hawthorn series and chicken and duck cooked meat series. The products mainly include more than 100 varieties of products from three major brands: "Changsi", "Olympics" and "Love in Duck".
At present, the company covers an area of 102,000 square meters, has a construction area of 55,000 square meters, has more than 800 employees, has nine production workshops and a 1,000-ton cold storage. It has become a large agricultural specialty processing enterprise in the region.
Since the establishment of the company, the market scope of jujube and hawthorn products has been expanding, and the market share has been growing year by year, brand awareness and influence have been increasing, and product sales have grown rapidly. All provinces, cities and districts across the country have formed a stable and sound market sales network, with sales in municipalities directly under the central government and above the provincial capital, with a share of prefecture-level cities reaching more than 90%, and economically developed county-level cities reaching more than 60%, and date products , hawthorn products have the highest sales volume in the country.
The products are also sold to more than 20 countries and regions including the United States, the United Kingdom, Canada, Russia, Japan, South Korea, Taiwan, and Hong Kong. The main ingredient of jujube and hawthorn products is agricultural and sideline products. In order to ensure the quality and supply of raw materials, we have adopted the industrial management model of "company + base + farmers". Start with raw materials, start with planting, start with farmers. A production base of 10,000 mu has been established in the main production areas of local small dates and winter dates and the main production areas of Weifang hawthorn. Standardized planting starts from farmers and starts from the planting process. In terms of seedling selection, pesticide and chemical procurement, spraying, dosage, and utensils and waste management, all standardized operations are carried out in accordance with GAP standards. This ensures that the product quality is fundamentally guaranteed. In recent years, the company has continuously increased its investment in base construction from manpower, material resources and financial resources, promoted the value-added and efficiency of agricultural and sideline products, driven the rapid development of the local economy, and achieved good economic and social benefits.
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