Brand little angel Angel
Brand little angel Angel
In 2000, the company began to devote itself to developing the domestic market and creating its own brand "Little Angel". Through Longcheng Group's sales company "Shanghai Longcheng Baby Products Co., Ltd.", Xiao Angel has positioned its products at medium and high prices, and has fully expanded the domestic market with department stores and sales wholesale as its main sales channels. Affected by the international financial crisis, many foreign brands have turned to the domestic market, bringing some internationally-oriented designs to the domestic market. In response to product and market demand, Little Angel will focus on future work on R&D, maintain high requirements for product quality, safety and environmental protection, and focus on the research and development of additional functions of the product. The company has added a exclusive R&D team of Little Angel, committed to developing infant and child products suitable for sale in China, enriching high-end and low-end product types, and actively expanding the mass sales channel. What little angels provide customers not only with goods and services, but also with high added value of goods and won high customer satisfaction. In the process of brand building, small angel infant products are gradually built on every Chinese market. A corner.
In June 2014, Canada Dorel Industrial Group acquired Hong Kong Longcheng Group. Dorel has three independent product systems: infant and toddler products, home furniture products, and entertainment and leisure products. Among them, the baby brands include: Cosco, BabyArt, Safety1st, Quinny, BebeConfort, and Maxi-Cosi. Longcheng Group has three main factories in China: Zhongshan Longcheng, Zhongshan Little Angel, and Shanghai Longcheng, among which the well-known brand in China is Little Angel.
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