Shanghai Heroes (Group) Co., Ltd. is currently one of the famous enterprise groups in China that produces and sells cultural office supplies, and is a wholly-owned and time-honored enterprise.

It owns ten cultural goods manufacturing and trading enterprises, including Shanghai Yingxiong Jinpen Factory Co., Ltd., Shanghai Fine Cultural Products Co., Ltd., Shanghai Aiyi Stationery Co., Ltd., and Shanghai Yingxiong Group Cultural Supplies Sales Co., Ltd. The main business involves three major sectors: cultural office supplies, fine chemical products, and commercial and service industries.

Yingxiong brand ink is now produced by Shanghai Fine Cultural Products Co., Ltd. Its previous life was a Minsheng Factory founded in 1925, and was renamed Shanghai Ink Factory after liberation. The main products are Hero Brand Writing Ink and Great Wall Brand Adhesive Products, and their products are sold to more than 30 countries and regions. The production and sales of Hero Writing Ink are the best in the domestic market. The "Great Wall" brand adhesive is famous nationwide for its designated supporting products for my country's Shenqi Spacecraft and Launch Vehicle.

The predecessor of the Hero Golden Pen Factory was the Huafu Golden Pen Factory founded by the national industrial and commercialist Mr. Zhou Jingting in 1931. During the public-private joint venture, more than 70 companies including Lubao Jin Pen Factory and Datong Pen Factory were successively merged into Huafu Jin Pen Factory, which enabled Huafu Jin Pen Factory to make great progress in production, technology and enterprise scale. In 1966, Huafu Golden Pen Factory was renamed Hero Golden Pen Factory.

After 90 years of inheritance, several generations of craftsmen have gathered to study and create smartly on the exquisite skills, lean standards, and exquisite quality, laying the foundation for the profound historical heritage of hero companies and "heroes" brands.

After 90 years of progress, "Heroes Chasing Parker" and striving to be world-class, becoming a good story for our country's national industry to catch up with the world's advanced level. Hero Golden Pen Factory also extracted "humanity, learning, practical work and innovation, continuous catching up, and glory for the country. The sixteen-character corporate spirit of "has given heroic enterprises and "heroes" brands a spiritual soul.

After 90 years of accumulation, the hero fountain pen has maintained a leading position in the domestic market share, becoming "the return of Hong Kong, the return of Macao, the entry of China into the WTO, the Shanghai Cooperation Organization Conference, the APEC Conference, the G20 Summit, the Belt and Road Initiative, and the CIIE" The signature pen used to verify history in important historical moments in the country has become designated commemorative pens for party congresses, people's congresses, and CPPCC meetings across the country and local areas, and gift pens for business activities by enterprises and institutions.

After 90 years of pursuit, the Hero Golden Pen Factory has grown from national industry and businessmen Zhou Jingting and Tang Di to build factories because they advocated the use of domestic products by the Chinese people; they grew from an alley-style enterprise to a leading industry in my country's tap pen manufacturing. After experiencing ups and downs, unswervingly, unremitting efforts, and creating glory, all of this is due to the fact that heroes always have dreams, and national industry and businessmen have the "dream of self-improvement and continuous industrial saving the country." The new hero who turns over has the "dream of a strong industrial country to catch up with the first-class and win glory for the country." In summary, the hero dream is the dream of "catching up with the first-class, strong enterprises and strong country". It is not only a dream of the enterprise, but also a dream that fits the progress of the times and a dream of national rejuvenation. It leads the hero's golden pen from small to large, from weak to strong. Although it has experienced ups and downs, it has become a historical comparison with many old companies and old brands in the changing times and fierce market competition. The "hero" is always there and is a company and brand that is constantly pursuing dreams.

"Heroes Writing the Future" is the slogan of Shanghai Heroes (Group) Co., Ltd. The hero's vision is: to do the main business and improve the enterprise, so that the hero brand can become the leading "famous brand" in the field of cultural office supplies in my country, and the hero products become representatives The "famous products" made in China have become a "famous enterprise" that contributes society and is harmonious and enterprising.

The new positioning of hero brand is hero+, that is, hero+classic heritage and fashion. Through "concept innovation, technological innovation, marketing innovation, management innovation", we will practice the corporate spirit of "innovation, first-class, integrity and harmony" and realize the new heroic dream of a century-old enterprise and a century-old brand.