The Gugong brand is affiliated to Hefei Zhicheng Bee Industry Co., Ltd., which is located in Hefei, Anhui, the hometown of Baogong and the city of science and education. It has a rich honey source plants here, providing us with the most ideal production conditions to ensure that our products are natural, reliable and safe.
Hefei Zhicheng Bee Industry Co., Ltd. was established in 1996. The company is close to the beautiful Feixi Sangang Huamu City. The 5,000-square-meter production workshops are all 100,000-square-meter purification workshops. They have all kinds of laboratory equipment, which protects us from producing high-quality products. The company has been awarded the "Hefei Food Sanitation A-level Production Unit" and the first bee industry enterprise in Anhui with QS compulsory certification. An underground honey pool with a storage capacity of 500 tons and an underground cold storage of 100 tons are rare in China. Zhichengren adheres to the principle of "brand lies in integrity and quality comes from nature" and implements the business model of "company + base + farmers", which enables beekeepers to become rich through beekeeping and is awarded the title of "Hefei Agricultural Industrialization Leading Enterprise". Zhicheng's products cover all kinds of bee products (honey, royal jelly, bee pollen, propolis, drone pupa, and queen bee fetus). The series of products have passed the national pollution-free agricultural product certification, and the annual sales of specialty stores (cabinets) reach 100 million yuan, becoming the vanguard of Anhui Bee Industry. Hefei Zhicheng Bee Industry Co., Ltd. is located in Hefei, Anhui, the hometown of Bao Gong and the city of science and education. It has rich honey-source plants, providing us with the most ideal production conditions to ensure that our products are natural, reliable and safe. The company is close to the beautiful Feixi Sangang Huamu City. The 5,000-square-meter production workshops are all 100,000-square-meter purification workshops, and all the test equipment is available to protect our production of high-quality products. The company has been awarded the "Hefei Food Sanitation A-level Production Unit" and the first bee industry enterprise in Anhui with QS compulsory certification. An underground honey pool with a storage capacity of 500 tons and an underground cold storage of 100 tons are rare in China. Zhichengren adheres to the principle of "brand lies in integrity and quality comes from nature" and implements the business model of "company + base + farmers", which enables beekeepers to become rich through beekeeping and is awarded the title of "Hefei Agricultural Industrialization Leading Enterprise". Zhicheng's products cover all kinds of bee products (honey, royal jelly, bee pollen, propolis, drone pupa, and queen bee fetus). The series of products have passed the national pollution-free agricultural product certification, and the annual sales of specialty stores (cabinets) reach 100 million yuan, becoming the vanguard of Anhui Bee Industry. Corporate Culture Corporate Spirit: Diligence, Honesty, Unity, Dedication of Corporate Style: Quick Respond, Action Right Now Employment Concept: Everyone is Talent Management Concept: People-oriented, Follow up quickly, and Goal Concept: Striving to be the vanguard of the industry Quality Concept: Always the best, quality zero defect marketing Concept: Spread bee culture and advocate healthy consumption service concept: Your satisfaction, My pursuit Promotional Concept: Beekeepers’ natural and pure survival concept: With customers Hand-holding - Zero-distance Zhicheng: Time is the proof, conscience brewing team spirit: work together, strive for the first place, take the overall situation into consideration, and never give up team standards: division of labor and cooperation, cooperation, cooperation and goals are the same, and encourage and support the brand history. In 1960, the founder of the company, Mr. Gu Yongcheng, invested in beekeeping and founded Zhicheng Beeyard. On June 1, 1984, Mr. Gu Yongcheng opened a bee product store in Shuanggang, Hefei. This is the first bee product store opened in Hefei. Gu Yongcheng became the first beekeeper to open a shop in the city on December 31, 1984. Anhui Bee Industry Company was established on December 31, 1984. It promoted the live frame feeding technology of Chinese bee in 1988. It won the "Harvest Award" of the Ministry of Agriculture and Aquaculture in 1988. It founded the "Hefei Limin Bee Factory" (approved by the Provincial Department of Agriculture, Animal Husbandry) on September 20, 1990. Hefei Bee Product Processing Factory (approved by the State Planning Commission to build the "Anhui Bee Product Export Base") on February 11, 1990. Anhui Bee Industry Professional Association was established. Gu Yongcheng was appointed as secretary-general on February 8, 1996. Private "Hefei Zhicheng Bee Industry Co., Ltd." was established by the municipal government in 2008. The "Hefei Agricultural Industrialization Leading Enterprise" was awarded the Hefei Zhiyuan Beekeeping Farmer Professional Cooperative in 2010, absorbing 350 beekeepers and more than 40,000 bees. It was rated as the "National Beekeeper Professional Cooperative Demonstration Society" by the National Bee Association in 2010, Zhicheng Bee Industry Hongxing Road Main Store was rated as the "National Bee Product Industry Integrity Store". In 2011, the company's chairman Gu Zhenyu was elected as the new vice president of the Anhui Bee Industry Chamber of Commerce. In 2012, the company launched the "Gu Gong" high-end brand, forming a three-category high-end bee products, "Welcome Bee" honey, and "Welcome Peak" honey products.