
Brand boldness

Brand boldness
The Kokang Jade brand is affiliated to Xishuangbanna Kokang Jade Jewelry Co., Ltd., which is an enterprise approved and registered by relevant state departments. Xishuangbanna Kokang Jade Jewelry Co., Ltd. has established long-term cooperative relationships with many companies with good credit and excellent service.
Kokang Jade is located in Jinghong City, Xishuangbanna, only about 130 kilometers away from Myanmar, the origin of jadeite. It is a comprehensive jade trading company integrating jade mining, evaluation, processing, finished product transportation, and wholesale and retail distribution. The company mainly deals in various high, medium and low-end jade jewelry. We will always adhere to the brand building strategy of "equal quality and half price", and use our channels, quality and services to make those who love jade in the world dare to buy jade and afford it. The brand goal is to build China - the world's number one jade brand. The origin of the brand Kokang Jade is the meaning of "Kokang" because we have the decisiveness, courage, honesty and kindness of the Chinese. A gentleman is like jade, decisive and brave. Just like our market positioning, we have decisively formulated a business strategy of small profits but quick turnover, and bravely walked in the forefront of small profits but quick turnover, and moved forward. From brand planning, to establishment, to operation and promotion, Kokang Jade has always adhered to the sense of mission of "Kokang Jade, making Jade in the world no longer luxurious"; resolutely implementing the brand building strategy of "equal quality and half price" and strive to create " The brand of Kokang Jade. The company's operations have always been centered on human development, adhering to the "people-oriented" operation strategy, allowing people to use technology, insight, culture and professionalism to spread our "Kokang Jade" culture. Brand Development 2006-05-24: The "Qilin Jade City" Taobao store was established in May 2003. The three years of Taobao's growth were also the golden three years of rapid development of Internet e-commerce. From the perspective of time, Kokang Jade missed the golden period of Taobao and was a late bird. But Mr. Jack Ma said it well: "If a bird that wakes up early does not eat the insect, the insect will definitely be eaten by the bird that wakes up late." And Kokang Jade happens to be the lucky bird that gets up late in the jade e-commerce market. However, luck only comes to those who are prepared and will never be wrong. Behind luck is the long story of the hard work of the Kokang people. The original intention of the leader of Kokang Jade Qilin founded the store is very simple. It is to find things to do after work and enrich yourself. It just so happened that online shopping was still a very fashionable thing in Xishuangbanna, a small border town, which suddenly inspired it. Kirin is interested enough. On May 24, 2006, Qilin Jade City Store was established. On the 30th of the same month, Qilin welcomed her first customer in the e-commerce industry. She is Ms. Li from Shanghai. 4 days later, she became Ms. Li. The sincere praise after receiving the goods gave Qilin enough motivation and confidence, and devoted almost all the spare time and energy outside of work. He often worked alone until one or two o'clock in the middle of the night without tire. As the saying goes, "Everything is difficult to start with." A nearly smooth start gave Qilin enough confidence. In June 2006, Qilin drafted a five-page project feasibility report and submitted it to the senior management of Jade Jewelry Trading Co., Ltd. where he worked, elaborated on the development in detail. Feasibility of e-commerce and objective market analysis data. The response given by the company's senior management was also very simple, "From the perspective of the jade jewelry industry, we do not agree with your idea. If you think it is OK, you can try it yourself, but it will not affect normal work and occupy company resources." . After obtaining basic authorization from the company's senior management, Qilin began its own part-time entrepreneurial journey. Because the normal working hours were more than 10 hours a day at that time, there was not much time left for myself. Therefore, Qilin and Wu Yuzi worked almost 17 or 18 hours a day before they could rest . The hardships of entrepreneurship are accompanied by a painful and happy growth process. In June 2010, the wholly-owned subsidiary of Kokang Jade, was officially established as a team. Mtoo, the head of the subsidiary, is a Kokang native who joined on November 4, 2009, and is also the only spicy manager with a non-university degree so far. The establishment of the first subsidiary of Kokang Jade marks a major change in the organizational structure adjustment and personnel appointment of Kokang Jade. In the same month, the scale of the Kokang Jade E-commerce Operation Team grew to 31 people. In September 2010, Kokang Jade acquired the Ramon Jade Processing Factory in the back street of Wa City, Myanmar, and started the pace of Kokang Jade being involved in the source of jade processing. Xiaotian, the former manager of the "Purchase and Selection Materials Department", was appointed as the factory director. At the same time, the "Purchase and Selection Materials Department" was abolished, and the Products and Materials Department was established, and the retired special forces soldier, Kuroko served as the product department manager. The efficient and decisive execution of the soldier is a model for all Kokang people. In December 2010, the Kokang Jade Planning Department was established, with the former manager of mtoo Information Technology Co., Ltd., as the manager of the planning department. In April 2010, Kokang F joined the Kokang F and replaced mtoo as the manager of the Mtoo branch. Under mtoo's outstanding leadership, the company's planning capabilities have reached a new level and its performance has also seen a large span increase. The so-called customer first is the status of the customer. In the process of the development of Kokang Jade, it is always considered first. We will serve our customers with our high-quality product quality, super high cost performance, first-class customer service and a complete after-sales system. Large enterprises should pay attention to small things, and small enterprises should have a big mind. As the team grows, the corporate organizational structure is gradually improving, laying a solid foundation for the large-scale and regular operation of Kokang Jade. With the growth along the way and the introduction of elite talents, in 2010, the development of Kokang Jade achieved a blowout and completed a grand layout around Jade. The main products integrate the grand blueprint of the main products: jade wool material mining and processing, jade finished product wholesale and distribution, computer network technology, and jade e-commerce. The company's procurement and processing system, marketing system, after-sales service system, brand planning system, team culture system, human resources system, operation and maintenance design system, warehousing and logistics system, financial system, etc., has completed various management system structures toward groupization. It was established and made great progress, laying a solid foundation for the rise of Kokang Jade. At the same time, what we are most proud of is that we have an honest and down-to-earth marketing team, a constantly innovative and enterprising technical team. Their average age is only 24.5 years old. Their youthful, energetic and efficient execution will be Kokang Jade. The most precious wealth; at the same time, we also have a down-to-earth and pragmatic management team, with an average age of 27.3 years old. Looking back on the past and grasping the present, the people of Kokang will always adhere to the profound Confucian cultural tradition, pay attention to the control of market information, adhere to the integrity-based business justice, and create and manage the "Kokang Jade" market. Looking to the future, our goal is to build a Banna-Yunnan-National-World international jade e-commerce aircraft carrier and become the world's number one brand in the e-commerce jade market. We will always work hard and focus on the development, communication and distribution of jade art, jade culture, jade products.
HENAN XINGBO BEE INDUSTRY CO.,LTD
Main Products: Beekeeping equipment Bee hives , Beeswax , Bee pollen , Bee propolis , Royal jelly