The non-meat-free brand was applied for registration by Guizhou Hongchishui Group Co., Ltd., which is located in Hongchishui Food Industrial Park, Chishui City, Zunyi City, Guizhou Province, focusing on the production and sales of food. The products under the brand of "Non-meat" cover a variety of food categories, including snacks and snacks mainly based on fruits and vegetables, pickled vegetables, processed sweet corn kernels, canned vegetables, etc. In addition, Guizhou Hongchishui Group Co., Ltd. has also actively applied for registration of trademarks of turbidity in different food categories and advertising sales, further expanding the scope of brand application.

The products of the non-meat-free brand are mainly characterized by vegetarianism, meeting the needs of more and more consumers for health, environmental protection and animal protection. The snacks and other products under the brand focus on the characteristics of low fat and low calorie, which is suitable for consumers who pursue healthy diet and weight management. The non-meat-free brand provides a diverse product choice, including pickled pepper bamboo shoot tips, vegetable snack combinations, etc., which meet the taste needs of different consumers.

Brands that are not sausage perform well in the market, especially online. The brand is actively promoting on social media platforms such as Douyin, and has attracted a large number of consumers' attention and purchases by publishing food videos and live streaming to sell goods. In addition, the non-meat-free brand also focuses on interaction and communication with consumers, actively responds to consumers' feedback and suggestions, and continuously improves product quality and service level.