Boy Brand Ranking
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boy

boy

Xiamen Hongshang International Trade Co., Ltd.
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

Boy, born in Germany in 1904. In 1935, it was registered as a brand trademark and became one of the German umbrella brands. It is known as the three major German umbrella brands along with Kobold of Kortenbach and Knirps of Bremhey. Inherit the "bloodline" of local brands and pursue a young and changeable personality style. With the theme of Living Palette, it interprets European fashion colors and keeps up with popular fashion.

Light luxury positioning, integrating fashion and trendy design elements; retaining Germany's rigorous production craftsmanship, adhering to the German craftsman spirit, and showing the brand characteristics of simple texture. In craftsmanship, we use super delicate techniques and hand-stitching in the details. Each work is lively and artistic, beautiful and casual, accompanied by the arrival of the era of fashion "playful elements".

Careful detailed design, elegant and calm light luxury experience. Boy's light luxury positioning has become the main umbrella brand for European department stores and special shops.

Palette of Life: Boy uses the Palette of Life (Living Palette) as the theme, interprets European fashion colors and becomes a fashionable and versatile umbrella brand. Boy attaches great importance to fashionable packaging design and the external value of umbrellas. The overall light luxury positioning is in line with young people who pay attention to quality of life, have a certain understanding of fashion trends, and like to match daily clothes.

Light luxury positioning

Color Your Life, boy has lasted for more than a century of slogan, lighting up your color life.

Boy has the "bloodline" of a German brand, pursues young and changeable fashion trends, and gradually forms his own personal "light luxury" style. Focus on detailed design, elegant and calm light luxury experience, and a consumption concept of great value for money. Meet different needs and keep up with fashion trends!

Boy narrates the "sincerity" that is lost but still exists in this world. Fighting against the market with details is boy's usual quality and expressing a life attitude to people. Always moving towards Industry's status, becoming more elegant and calm.


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