Beginning in 1956, it is a brand of air treatment equipment from Switzerland, a subsidiary of Swiss PLASTON Holdings Group, and a supplier of healthy air equipment.

The name BONECO consists of two words: BON (French: Excellent) and ECO (French: Economist). "healthy air" is a supplement to BONECO and expresses the brand's core value positioning.

Name and image are composed of three core elements:

1. "BONECO" has long entered major global markets; "Healthy Air" conveys a new positioning direction, including the meanings used by each market before.

2. The cross logo of the representative element of the Swiss country and the "Tradition since 1956 – A Swiss company" show that we have been developing culture, Swiss values, concepts and market image since 1956, including experience, Swiss quality and reliability. elements and responsibilities of success.

3. Photos of the Swiss Mountains were taken by Swiss photographer Nico Schaerer, which clearly conveyed two major messages to the audience in a "silent rather than sound" way:

·Nature - As the healthy air naturally present in these photos.

·High quality.

Brand Story

In 1901, the Rhine River (which originated in the Alps in Switzerland) continued to flood, seriously destroying the estate vegetable and wheat harvests, resulting in a lot of hunger and poverty. It was in July of this year that Hans Frei was born.

Hans Fry devoted a full 37 years and energy to focus on a glue factory, but, like his other colleagues, he suffered from severe "viscosity" due to the bad smell -- carbon disulfide Gas poisoning. In 1955, he was forced to leave the company at the age of 54...

In 1956, Hans Fry used only 25,000 Swiss francs as startup capital to establish PLASTON and began his own business. His goal and strategy are very simple: "Only by working hard can I win the trust of my customers and have the opportunity to create a solid living space." We have always maintained these initial qualities and have never lost the desire to work hard. We strive to learn from mistakes and business common sense, and we never rely on external pressure to make ourselves understand our due social responsibilities.

We need some people full of hope and a bright future vision. Are they just superhumans with higher wisdom? Entrepreneurs should be people who do things down-to-earth and guide people who do the right things with reason. They are professional, creative, business-oriented, not afraid of taking risks, etc. --- This is a good entrepreneur who must have basic quality.

For us, everyone understands this rule: only excellent employees will succeed. That is to say, employees need to be trained and developed, and are given responsibilities and recognition, which is not derived from recent management books.

Our continuous goal is to focus on core capabilities in the professional field. The company's development cannot be developed just for development. PLASTON focuses on products that have already gained leadership: bringing value to customers, environmentally friendly healthy air equipment, and truly improving life quality. Product quality, mutual respect, social responsibility and employee mutual trust are the basic characteristics of our company.

Today, we are paid not only because of knowledge, but more because our skills and abilities transform knowledge into results and achievements, or as we say now, because we are meeting customer needs. Our customers are excellent people in their respective industries, and our products and services are designed to improve their true quality of life.