Baijiahao, English name: BASICHOUSE, is currently the best brand in Korean clothing brands with both popularity and sales. The brand was established in South Korea in 1996 and has been in history for 17 years. It is the largest multinational clothing company in South Korea ( BasicHouse, one of the brands under The BasicHouse CO., LTD, focuses on the direction of life and casual clothing.

Product Series

Baijia Good Products include men's clothing, women's clothing, children's clothing, and corresponding accessories, footwear, etc.

Men's clothing: fashionable and young, it is the favorite of trendy men

Women's clothing: the colors are jumping and bright, the texture is mainly cotton and linen

Children's clothing: simple and trendy, more handsome, even a bit European and American
Brand Features

Texture: Girls' casual wear is designed for fashionable women aged 18-28. The colors are jumping and bright, and the texture is mainly cotton and linen.

Price: The price is generally between 400 and 2,000 yuan, which is generally a casual brand that the public can accept.

Scale: BASICHOUSE has currently opened 158 specialty stores in South Korea, with an average area of ​​400 square meters, 8 department store chain stores (department stores), and 30 first-class department stores.
Company performance

In 2004, the sales performance of the BASICHOUSE brand in South Korea reached RMB 50 billion, becoming the leader among the well-known brands in the Korean clothing industry, and its sales in China are also increasing year by year.

In January 2001, BASICHOUSE Fashion Co., Ltd. (THEBASICHOUSE) announced its official establishment. At present, the company has a life and leisure brand - BASICHOUSE, a business and leisure brand - MINDBRIDGE and a women's leisure brand - VOLL. Its subsidiary companies own internationally renowned brands such as DURBAN and SPEEDO. Brand usage rights in Korea. Based on the prosperity of its business, the company was successfully listed on the Korea Securities and Futures Exchange in December 2005, becoming a veritable "representative enterprise in the fashion industry of the Republic of Korea". In recent years, the company has not only achieved remarkable results in South Korea, but also achieved outstanding results in the development of the international market. The company entered the Chinese market and established a Chinese corporate legal person. Since opening its first store in mainland China in December 2004, it has now owned more than 70 direct stores. In addition, our company has also established marketing agencies in Hong Kong, Saudi Arabia, the Republic of Armenia, Russia and Kuwait, becoming an international fashion company that surpasses South Korea's borders.

Behind this fruitful result in a short period of time is our continuous pursuit and practice of the corporate business philosophy of "not seeking the greatest, only seeking the best" and the fighting spirit of striving to understand and meet consumers' ever-changing fashion needs.

Looking ahead, based on the achievements made in the Korean and Asian markets, we will serve 6 billion global village family members as our mission and strive to become an international fashion company. This is not only the responsibility and obligation of our company, but also the historical process that leads our Korean fashion to become a part of the lives of 6 billion global village family members. The source of courage and strength to accept this challenge is the care of consumers who have always believed in and loved our brands and purchased our products.