Bashan Brand Ranking
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BASHAN

BASHAN

Chongqing Aerospace Basha Motorcycle Manufacturing Co., Ltd.
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Brand Introduction

Chongqing Aerospace Bashan Motorcycle Manufacturing Co., Ltd. was established in July 2002. It is a joint-stock enterprise integrating R&D, manufacturing and sales, mainly producing two-wheeled motorcycles, three-wheeled motorcycles, ATVs and motorcycle engines. Now we have internationally advanced automated production lines, packaging lines and complete sets of testing equipment. The company's export earnings exceeded US$100 million. There are more than 1,000 employees, and middle and senior talents account for more than 30% of the total number of employees.

The company adheres to the corporate spirit of "dedication, transcendence, vitality and harmony", "people-oriented, win-win cooperation; improves oneself and serves society", and the quality policy of "strict management to create high-quality, famous brand strategy to expand the market", so that the company can take one step Step to a new level.

The company spent hundreds of millions of yuan to build a production and manufacturing base in Chongqing Huaxi Industrial Park covering an area of ​​more than 350 acres, with an annual production capacity of 600,000 motorcycles and 1 million motorcycle engines; and has built two phases of industrial parks, Improve production conditions, beautify the production environment, improve product quality, and expand production capacity. We have invested in advanced production equipment and quality inspection and assurance equipment to reach more than 30 million yuan.

The company adheres to the business policy of "strict management to create high-quality products and brand-name strategy to expand the market", insists on integrating with the market with scientific and fine management, strives to create domestic and international brands, and strictly implements the purpose of "high starting point, high standards, and high quality", and has been successful. Passed ISO9001 international quality system certification, national "CCC" compulsory certification and production access acceptance. A complete quality assurance document (procedural, technical) has been established, with strong quality assurance. In 2004, the company specially established an enterprise technology (development) center. In February 2009, it passed the review and acceptance of Chongqing High-tech Office and obtained the Chongqing Technology Center Certificate (provincial level), providing motorcycle product design and development for each branch. , development and technical services. Each branch has set up laboratory rooms to carry out various daily inspection work and continuously supplement various routine inspection and daily inspection equipment. Ensure that product quality status is timely monitored and provides a technical platform for the collection, processing and analysis of product quality information. Strengthen management procedures, workflow monitoring, and management of various resources to ensure that the management system is scientific and systematic.

Since 2003, the company has focused on creating wear-resistant power, and has created a wear-resistant king engine and Mercury engine with a 6,000-kilometer oil change. The Bashan motorcycle brand developed by the company has more than 100 varieties. The products have avant-garde, fashionable, trendy, exquisite appearance and excellent performance enjoy a high reputation in the domestic and foreign motorcycle markets. Based on the management concept of "innovation, rigorous, affinity and perfection", we propose an overall business strategy of "differentiation" to form a Bashan brand management style characterized by "product differentiation and marketing differentiation", and participate in motorcycles from a high starting point Competition in the automotive industry. Especially since 2005, when the national motorcycle market fell into a low point and the industry was in a comprehensive depression, Bashan Company took a different approach, actively explored the international market, and participated in international market competition with high-quality and diversified products, so that the company could develop steadily.

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