Beijing Baihua Fengye Technology Development Co., Ltd. is a bee product high-tech enterprise with a history of more than 90 years and integrating scientific research, production and operation. The company was founded in 1919 and was the Li Linyuan Apiary Farm founded by Huang Zigu, a famous modern beekeeper in Beijing. In 1956, it was renamed as Beijing Beeswax Processing Factory; in 1988, the Municipal Supply and Marketing Cooperative established a professional company and established Beijing Feng Products Company; in 1999, the company implemented a modern enterprise system and carried out joint-stock transformation. After several major historical changes and the painstaking efforts of several generations, the company has made great progress. In July 2004, in order to seek a better development environment, the company moved its headquarters to Beijing Economic and Technological Development Zone and built a GMP health care product production workshop that complies with national standards in the development zone. A new honey production and processing base was built in Changyang, Fangshan, and the production infrastructure and technology upgrades were completed. In April 2006, in order to increase the role of scientific research in corporate development, the company was renamed "Beijing Baihuafeng Product Technology Development Co., Ltd.". In April 2011, it was renamed again as Beijing Baihua Bee Industry Technology Development Co., Ltd.

The company's operations have gone through three stages: raw material management, product management and brand management. The business scope has expanded from the initial honey and beeswax raw materials to independently develop more than 140 products in six categories, including honey, bee pollen, royal jelly, propolis, daily chemicals, and bee product products. Among them, honey products have been sold to 23 provinces across the country. city.

Since the raw materials of bee products operated by our company come from rural areas and mainly from mountainous areas, our products are sold to cities and communities, and residents are our main sales targets, so the production and operation activities we engage in are "connected to farmers on one end and the other end, and the other end is connected to farmers on the other end " To this end, the company has determined the development strategy of "two developments" based on the company's advantages and relevant national industry policies: that is, vigorously develop bee product stores, build a nationwide bee product monopoly network, expand bee product sales, and help solve the re-employment of laid-off workers. ; Vigorously develop the construction of beekeeping bases, help beekeepers solve the problem of difficulty in selling products, help farmers increase their income, and contribute to the construction of new rural areas.

At present, specialty stores have been spread across more than 20 provinces, cities and regions across the country, with more than 500 stores openings and more than 1,000 jobs for the society. The company adheres to the policy of serving farmers and leads the beekeeping professional cooperative in the suburbs of Beijing to explore the development model of "leading enterprises + beekeeping cooperatives + farmers + standardized production". It has made great contributions to promoting the development of beekeeping in the suburbs of Beijing and has been recognized and commended by relevant government departments.

After continuous development in recent years, Baihua Company has now become a leading enterprise in the bee product industry in the country. The "Baihua Brand" brand has a high reputation and reputation under the company's years of cultivation. It was rated as a "famous trademark in Beijing" for 4 consecutive years; it was rated as a "Beijing Famous Brand Product" for 4 consecutive years; it was rated as a "Chinese time-honored brand" by the Ministry of Commerce in December 2006; it was rated as a "Chinese time-honored brand" by China in 2006 and 2007 for the second consecutive years. The Chain Management Association was rated as one of the top ten outstanding franchise brands in China's retail industry; in April 2008, Baihua won the "China Famous Trademark" again; in 2008, it became a catering raw material supplier for the Olympic and Paralympic Games, and obtained a certificate of honor issued by the Olympic Organizing Committee.

As the vice president unit of the China Bee Products Association and the director unit of the Honey Professional Committee, Baihua Company has been committed to maintaining the orderly operation of my country's bee product market. He has successively participated in the formulation of national standards for "Honey", "Rong Jelly", "Propolis" and "Bee Pollen", and enjoys a high reputation and status in the national bee product industry. The company's general manager Guo Lijun is appointed as the vice president of the China Bee Products Association, and the company's consultant Yang Hanbing is currently the director of the Honey Professional Committee of the China Bee Association.

Quality is the basis for the survival and development of an enterprise. The company has always regarded product quality as its key task and formulated control measures and indicators in all aspects. Cultivate employees' quality awareness and use advanced testing instruments and means to ensure product quality. The company has successively passed ISO9001 quality management system certification, ISO22000 food safety system certification and organic food certification. The three types of products, honey, royal jelly and propolis, have passed the strict approval of the State Administration of Medicine, obtained the health product batch number, and passed the bee product QS market access certification in 2007. It has achieved continuous improvement in product quality traceability and quality work, and won the trust of merchants and consumers.

Innovation is the driving force for enterprise development, and product innovation is an important condition for maintaining the company's sustainable development. In 1983, the company founded the first domestic bee product research institution - Beijing Bee Product Research Institute. It brings together senior talents in bee products, food nutrition, food technology and food machinery, and is engaged in basic research, product research and development, production process formulation and production equipment improvement of bee products. It has always been in the leading position in scientific and technological innovation in China.

The company has "two persistences" in its development: one is to adhere to the brand development strategy. The people of Baihua regard "Facing the world, Baihua represents China; Facing China, Baihua represents the industry, and regard Baihua as the first brand of Chinese bee industry" as their own The goal of struggle is to be based in Beijing, have a national mind, look at the world, build brand influence in homogeneous products, and pursue excellence; the second is to adhere to professional management. Han Yu, a writer of the Tang Dynasty, has a famous saying in "Talks": "There are orders of hearing and knowledge, and there are specialties in skills and professions." We must do a good job in an industry, be fully understood, and be charming only if we have characteristics. Because only by doing specialization can you be refined; only by doing refined can you be good.

Baihua people regard "being an angel of nature and doing their best for human health" as the mission of the enterprise, promote human health and benefit mankind; take the core values ​​of "diligence and thrift as the root and integrity as the basis" as the treasure of the enterprise's family management and promote the enterprise The foundation is the need to establish things; "United collective, strict discipline, diligent work, selfless dedication" is the corporate spirit of Baihua Company.