Zhejiang Baicheng Group Co., Ltd. is located in Huimin Road, Shangcheng District, Hangzhou (formerly in the Zhejiang Provincial Department of Commerce) and is a large-scale commercial enterprise mainly selling electrical appliances, jewelry and automobiles. The company's agency brands involve home appliances, jewelry and automobiles. More than 60 brands in multiple industries, including chemical raw materials, industrial electrical and other industries, nearly one-third of which are the products of the world's top 500 companies.
Zhejiang Baicheng Group Co., Ltd. was formerly the Zhejiang Hardware and Electrical Chemical Company established in 1954. After more than half a century of hard work, from the planned economy to the market economy, it has become a highly competitive large-scale commercial enterprise in the industry. The commercial circulation field is well-known, and with innovative concepts and stable management, new business legends are constantly written. Baicheng mainly deals in more than 60 brands of household appliances at home and abroad, nearly one-third of which are the products of the world's top 500 companies. In 2010, Baicheng ranked 177th in the "Top 500 Service Industry in China", 16th in the "Top 100 Service Industry Enterprises in Zhejiang Province", and 69th in the "Top 100 Enterprises in Zhejiang Province"; and won the "Zhejiang Province Industry and Commerce Enterprise credit is a unit title of "AAA-level contract-abiding and credit-oriented". Over the years, Baicheng has always adhered to market-oriented approach, made major breakthroughs in marketing models, terminal management, etc., and has gradually formed a new business model of "agent distribution, channel management, and terminal control" with Baicheng's characteristics. Operating performance hit new highs, with sales reaching 15.99 billion yuan in 2011, an increase of 30% over the same period last year. The market share of air conditioners in the province exceeds 70%. At the same time, Baicheng has maintained a good cooperative relationship with more than 3,000 customers inside and outside the province, and has nearly 100 companies joining Baicheng Township chain distribution system. It has more than 1,800 employees, of which more than 80% have a junior college degree or above, a high-quality team, a scientific and rigorous management mechanism, a sales network throughout the province, and a united and harmonious corporate atmosphere are the guarantee of Baicheng's success. At the same time, the group has five after-sales service companies, with nearly 200 professional and technical personnel of various types. Provide a series of after-sales services such as design, installation, and maintenance for the group's home appliances, automobiles and other products. The warehousing facilities, a strong transportation team and a standardized logistics distribution system, which are distributed within and outside the province, are not only convenient for providing customers with efficient logistics services, but also provide strong guarantees for the group company to expand sales. Using the "farmer's farming" operation model, firmly grasping the business philosophy of "customer-centered and enhanced customer value" and the motto of "we always need progress" to carry out work. For many years, Baicheng has always adhered to market-oriented approach. Promote the enterprise to grow bigger and stronger, promote the enterprise to develop in a good and fast direction, make many breakthroughs in brand management, capital accumulation, etc., and its operating performance has set new highs, and its profitability and per capita efficiency creation ability rank among the top in the same industry. The group's total commodity sales revenue in 2010 was 10.575 billion yuan, an increase of 33.89% over the same period last year. The market share of the air conditioner market in the province exceeds 70%, and its leading position in the home appliance field is unbreakable. Baicheng is also a trustworthy friend of the distributor. He maintains good cooperative relationships with more than 1,000 customers inside and outside the province. More than 200 companies have joined Baicheng Township Chain Distribution System. While ensuring the dominant position of distributors in the home appliance field, Baicheng actively transforms into the positioning of "traditional channel managers". While continuously consolidating wholesale business and becoming bigger and stronger, it adjusts its thinking, seeks innovation, and actively enters the retail field. , gradually expanding into retail formats such as township electrical appliance chains, supermarket distribution services, retail malls, and Baicheng Home Appliance Network e-commerce, forming the first army of Baicheng Home Appliance Retail. In addition, the Group is also actively expanding the third and fourth business segments of smart homes and logistics. In 2009, the Group newly developed integrated concepts including household split air conditioners, central air conditioners, central heating systems, central fresh air systems, and central vacuum cleaning systems. Smart home products, set up Baicheng "Weilai" smart home environment consultant, and provide an innovative service sales model of intelligent, integrated and integrated solutions to the home environment. It has opened many smart home exhibition halls in the province to open for customers. One-stop all-round experience journey. The "Weilai" brand plan breaks out of the Zhejiang market, goes nationally, and develops into a national professional smart home integration chain. "Weilai" smart home environment consultant is a bold innovation and breakthrough in the development of the group's smart home sector towards large-scale and professional operations. At the same time, the group actively explores the development of its own supply chain logistics and invests in the establishment of Zhejiang Baicheng Logistics Co., Ltd. in Deqing Economic Development Zone. It will be based on home appliances and related industries as its main service target, Zhejiang as its main service area and radiate to Jiangsu, Anhui, Shanghai and other regions, integrating material warehousing, distribution, distribution and distribution, distribution and processing, information services and other functions as The integrated professional logistics distribution center eventually became a professional home appliance logistics value-added service provider for the whole country. Baicheng Group has always adhered to the company's corporate spirit "passionate entrepreneurship and honest business development" as the driving force, pursued the core values ​​of "trust to achieve success, gathering hearts, and seeking far-reaching innovation", and followed the operation of "grasping the brand, increasing scale, and achieving benefits". Ideas, with the service concept of "creating touch with sincerity", always focusing on the corporate purpose of "creating profits for shareholders, creating value for customers, creating opportunities for employees, and creating wealth for society", and striving to achieve the highest goal of the company "making the company a learning A type of organization, maintaining its long-lasting foundation and becoming a century-old enterprise." As the group seeks innovation and change, Baicheng Group will continue to maintain its existing advantages, strive to develop, innovate and seek change, strive to further improve its ranking on the list of strong national enterprises, and create corporate value while creating Baicheng's social value , contribute more to society.