Haierm, an old brand in Shanghai, was acquired by Henkel Group in Germany in 1994. Its winter cream products have good anti-trim effect, and infant and children's skin care products have an important influence in the southern market.

As a brand under Henkel, "Kai Ermian" focuses on solving skin problems for every Chinese child and providing professional skin care knowledge with a high-profile market strategic vision and professional skin care concept. For more than 20 years, the child has always adhered to the attitude of "the baby is happy, the mother is relieved", and has continuously taken care of the child's smooth skin with a safe and gentle formula, accompanying the child's healthy and happy growth.

"Kaier Noodles" combines world-class professional technology, adopts Germany's excellent R&D equipment and excellent processes, scientifically extracts the essence of ingredients, and strictly controls the addition of various natural ingredients, achieving high quality standards for each product.

The unique mushroom shape is deeply rooted in people's hearts. The innocent, lively and cute Mushroom Zaizai has become a close friend in children's lives. While teaching children good skin care and hygiene habits, she also uses the magical magic to lead the children to swim in magic again and again , in the pure world of children's skin care, give children ubiquitous care.

So far, Karen Noodles has nine series and more than 40 items, covering: children's daily skin care cream, moisturizer, shower gel, shampoo, facial cleanser, floral water, hand sanitizer, lipstick, toothpaste and other brands. The mature product research and development system and huge market support have made the Kaernian brand unlimited vitality.

As an old brand in Shanghai, Haier Milk King has always had stable brand loyalty in the minds of local consumers due to its winter cream products, and has always maintained the southern part of infant and child skin care products. The position of the domestic brand leader in the market. Later it was acquired by Henkel, Germany.

Henkel was founded in Aachen on September 26, 1876, and its founder is Fritz Henkel. In 1878, in order to make transportation more convenient, the company moved to Düsseldorf. In 1899, the company relocated to Holthausen, which had better water and railway transportation conditions. After a century of development, Henkel has expanded from 80 workers to a global group company. Henkel's business mainly lies in applied chemistry.

Henkel offers strong brands and technologies in three strategic business areas: home care, personal care and adhesive technology.

In 1988, Henkel established a representative office in Beijing and donated 500,000 German marks to the Beijing Municipal Government for restoration of the Mutianyu Great Wall in Beijing. In 1990, it was established in a domestic joint venture. Over the past 20 years, Henkel China's business has developed rapidly, with total investments so far exceeding US$400 million. In June 2007, Henkel Asia Pacific and China headquarters settled in Shanghai Zhangjiang High-Tech Park.