BABEI
Zhejiang Babe Tie Co., Ltd. was established in 1993 and is affiliated to Babe Group with a total assets of 1.4 billion yuan and an employee of 3,478 people. It is a tie that uses mulberry silk as the main production raw material and integrates tie weaving, dyeing and tie production. Manufacturing enterprise. Babe Tie Co., Ltd.'s main product is silk ties, 70% of which are exported to developed countries such as the United States, Europe, and Japan. Currently, 30 million ties are available every year. The company has been successively rated as a national high-tech enterprise, a top 100 enterprises in the national clothing industry, an AAA-level credit enterprise in Zhejiang Province, a leading backbone enterprise in the industrial industry in Zhejiang Province, and a leading demonstration enterprise in the transformation and upgrading of Zhejiang Province.
The core self-created brands, "Babe" is a national industry-specific logo brand. At the same time, Babe is the general agent for the design, production and operation of French "Pierre Cardin" tie and scarf in China. Babe Tie has established more than 500 agents and exclusive outlets in major cities across the country. Domestic sales of agents and independent brands account for nearly 10% of the group's sales revenue, and the domestic market share of high-end ties reaches 20%.
Babe invested 60 million yuan to introduce the "EAT" computer design system of German jacquard fabric, develop a flower pattern simulation system, and establish a global electronic database of tie patterns, which will be built into an advanced and more personalized customer demand terminal for tie online sales. Babe has established a scientific and technological cooperation relationship with the Hong Kong Polytechnic University, and has made comprehensive improvements from optimizing the dyeing process to the feel of the fabric. Babe cooperated with Zhejiang University of Technology to complete two new technologies: "silk digital spinning technology" and "silk jacquard pattern flash color" with international advanced level.