AVEDA, a natural plant brand under the Estee Lauder Group in the United States, is sold in the form of specialty stores, counters and through exclusive beauty salons.

AVEDA started with hairdressing products and advocated the use of plant ingredients. It also opened a beauty and hairdressing school around the world to cultivate professional talents for the industry, and at the same time carried forward the concept of environmental protection and organic maintenance. AVEDA was voted as an emerging brand in the 21st century by American Advertising Year Magazine. Whether it is when washing or grooming, Aveda emits a rich fragrance from nature, unknowingly controlling the nervous system, and tense nerves can relax.

When the brand was established, it took the pure plant series, strictly rejecting all chemicals, and proposed that "what you use on your body should be as safe and healthy as you eat." Unless it is done and sold on the spot, there is no such thing as "pure plant" at all, and not everything that can be eaten is safe to use on the body, and not all chemical ingredients are harmful. In the future, the promotional techniques and formulas of Aveda brand gradually become more practical, and maintaining high quality makes it more reassuring to use. Environmentally friendly recycling packaging is simple and ingenious, without losing its simple and fresh temperament, setting a precedent in the industry. Aveda was first introduced with natural plant hair salons and opened a beauty salon school to train professional talents to serve Aveda salons everywhere. Aveda launched its skincare series in 1984, makeup in 1987, and opened its first Aveda Environmental Lifestyle Spa on Madison Avenue in New York in 1989. A moderate price fully instills in more people with the living habit of "environmental protection + maintenance". In 1997, a 100% organic skin care and hair salon series was further launched. In the same year, it was acquired by the Estee Lauder Group in the United States to develop business in emerging regions around the world. Specialty stores and beauty salons are located in the United States and major cities such as Canada, Europe, and Australia. China Hong Kong Special Administrative Region Counter, Lane Crawford, Times Square, Causeway Bay, Central.