History witnesses classics. Today, the 40-year-old AVANCE brand has become synonymous with "Danish audio" worldwide. In the history of Hi-Fi audio development, AVANCE was popular all over the world for pioneering the history of concrete speakers. Thirty years later, AVANCE launched a colored metal speaker with a stunning design style and sound quality, and continued the four unwillingness to compromise. The innovative spirit and artistic taste of ten years ago.

AVANCE was founded in 1973 by Poul Rossing in the coastal city of Holbeak in the Kingdom of Denmark, and in just a few years thereafter, it developed into a world-renowned Hi-Fi brand. AVANCE originated from Poul Rossing's love for music. This famous "sound godfather" in Europe today showed extraordinary interest and talent in audio when he was a teenager. At the same time, he also has extraordinary comprehension of music. When he was a student, he was a drummer for a local jazz band. This experience deeply influenced his subsequent design philosophy and allowed the AVANCE brand to last forty years.

Poul Rossing's father is a Denmark Hi-Fi audio agency. The Rossing Electronics A/S company he founded was once Hi-Fi audio brands such as Audio Research, Luxman, Fidelity Research, Audiopro, Alpine, and Cabasse. Agents in Denmark. Poul Rossing inherited his father's business at the age of 21 and devoted himself to the audio industry. He founded Avance International A/S company to produce speakers under the AVANCE brand.

Soon after, AVANCE launched a Hi-End speaker with asymmetrical appearance using concrete material as the box, with almost no resonance and acoustic dyeing in the box. The sound from the concrete speaker has very high resolution and dynamic response, the mid-frequency is clean and the background is clear. Although the sales volume was not large at that time, it was highly rated in the audio circle. Especially regarded as a "god product" by enthusiasts from Europe, Japan and other countries. The successful research and development of concrete speakers not only established AVANCE's historical position in the field of HI-FI audio, but also made AVANCE quickly become a globally renowned brand from a Danish local brand.

Due to the inconvenience in production of concrete speakers, AVANCE's production line has been subject to many restrictions as the output increases. Poul Rossing turned to the production of wooden speakers. Denmark is a small country surrounded by water, just a small island with a long coastline, with the sea rippling around it. Denmark's landform is flat, elegant and charming. Beech growing in its special climate is one of the ideal materials for making speakers. Therefore, AVANCE's solid wood speakers quickly gained a high reputation worldwide.

In 1997, Crown joined an excellent electroacoustic design engineer Milad Kahfizadeh, who was responsible for the design and research and development of AVANCE products with Poul Rossing. Both of these main designers pay great attention to scientific and objective data research in speaker design. In Crown's R&D base, they use precision equipment assisted design, supplemented by a large number of practical auditions, and even organized an independent insight from everyone. The audition group of experts.

"The essence of audio is to restore the real sound" is AVANCE's understanding of audio and is also the basic principle of AVANCE's design of products. Therefore, AVANCE pays great attention to the application of high-quality speaker units. In most of AVANCE's products, units tailor-made for AVANCE by Danish HI-FI speaker manufacturers Scan-speak and Dynaudio. If the same level of products are used, they are customized for AVANCE. To measure the standard, AVANCE investment in units is many times more expensive.

AVANCE's design style is known for its tranquility and charm. It integrates appearance design and functional design to form a high degree of balance and coordination. It is combined with excellent and superior production technology, representing the design taste of Denmark. The brand philosophy of AVANCE Crown is a kind of practice that pursues high standards and good practices at the same price. In terms of practicality and cost-effectiveness, AVANCE deserves its reputation.