In 2001, Cai Zhihui and He Jiamin and his wife founded "Xinji International Enterprise Co., Ltd." with limited capital of HK$20,000, to introduce high-quality nutritious and healthy foods in Australia, and successfully established a household name and reputation. The "Australia" health food brand was listed on the main board of the Hong Kong Stock Exchange in 2016, with stock number: 2031.HK.

Cai Zhihui and his wife's entrepreneurial opportunities originated from a long-distance trip. Back then, Cai Zhihui and He Jiamin went to Australia for their honeymoon after they got married. Because the tour group was compact, they kept working hard after taking the night flight, so they both fell ill at the beginning of the journey. At that time, some group members gave Australian propolis to them. At first, they were very hesitant but accepted it. And their bodies quickly recovered after taking it, which left a deep impression on them of Australian nutritional and health products. After returning to Hong Kong, Cai Zhihui and his wife began to pay attention to related products and research and explore the potential of the healthy food market. They found that nutritional supplements have long been very popular in advanced countries around the world. On the contrary, Hong Kong is not very common, but it is a business opportunity that needs to be developed. Entrepreneurship idea. However, Cai Zhihui and He Jiamin both came from grassroots, had limited funds, lacked business experience, and had no support from personnel and situations, so the road to entrepreneurship is extremely difficult.

With firm will, unyielding and facing difficulties, we have worked hard for 21 years and have developed from the two to the huge team today. From selling only five products at the beginning to more than 100 products now; from an inconspicuous small counter to successfully establishing the well-known "Australia Supreme" brand, and a huge team and sales network, the business territory is distributed in China and Hong Kong , Macau and Singapore have established more than 100 brand stores and counters in Asia, and have become a main board listed company specializing in Western nutritional and health products in Hong Kong, providing high-quality nutritious and healthy foods to the market.