Ate Brand Ranking
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ATE

ATE

Continental Investment (China) Co., Ltd.
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

The brand that emerges when professionals talk about braking technology is often ATE. That's because the company has invested a lot of effort and experience in product development. Automotive shops, dealership customers and automakers all know why ATE is the system solution partner they can rely on.

For example: ATE uses 150 different material compounds as substrates for producing brake pads, each of which has a matching quality. By contrast, competitors typically use only 4 to 5 compound substrates. A wide range of choices can meet the quality needs of different models, and choosing ATE products is that simple.

ATE "zero" tolerance to product quality

When it comes to quality issues, ATE implements a "zero" attitude. This is why ISO9001 standard, certification and quality management system are established in every production facility. This certification puts high demands on customer orientation, management and other quality standards. The continuous improvement process is also an integral part of the standard.

ATE is an expert in braking

As an expert in braking systems, ATE has over 100 years of research and development foundation in quality, innovation and system integration. ATE 's expertise in research, production and delivery scope makes ATE an integrated supplier of automotive braking systems and solutions. The same expertise makes ATE also loved by the aftermarket.

ATE conducts safety tests that go far beyond (ECE-R90) standards, and consumers should be protected, and to protect them from dangerous, cheap and counterfeit products, the Economic Commission for Europe (ECE) has set some regulations. For example, a series of tests for braking behavior and friction characteristics must be conducted before issuing the relevant certificate.

Braking must be absolutely safe, but this is not enough. More spontaneous tests for ATE include noise performance, brake pad wear and disc thickness differences (DTV = brake disc thickness variation). Importantly, ATE's experience in the racing field is also applied to the mass production process. Even under daily conditions, drivers can better combine safe and pleasant driving experiences. The company's product innovation is based on actual usage experience.

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